Research Of Technological Innovation And Brand Management Of Automobile Listed Companies In Anhui Province

The auto industry of Anhui province started in the1960s, but then the capitalinvestment was insufficient, the scale of production was small, the technology isnot advanced, so it has not been developed. To the1990s, Anhui provinceautomobile industry began to develop, to embark on the path of development ofindependent innovation, through20years of development, it has become a model ofindependent innovation of China’s auto industry, to made tremendous contributionsfor economy of Anhui province, to become an important pillar industry ofeconomic development.The21st century is the era of global economic integration, for Anhui province,technological innovation and brand management for enterprise survival anddevelopment and maintaining competitive advantage to play a major role, and evenbecome a core factor. Though auto brand of Anhui province has got someachievements, but technological innovation and brand management were still a fatalbottleneck of the development of automobile industry, in new era, how to improvethe technology innovation and brand management capabilities to enhance marketcompetitiveness and achieve sustained profits, maintain competitive advantage wasthe backbone enterprises of Anhui province auto should deeply think research.This paper focuses on the technology innovation and brand management,based on the technical economics, brand economics and management principles,combing of theoretical and empirical analysis, combing of the qualitative andquantitative research methods to analyze it. Firstly, describes the theory oftechnological innovation and brand management. Secondly, according to these canget the relationship between technological innovation and brand management.Finally, to get the corresponding countermeasures and suggestions for thetechnology innovation capability and brand management of The automotiveindustry of Anhui Province, to lay the foundation for the sound development ofauto industry in Anhui Province, to promote Anhui province’s economicdevelopment.