Network Game Enterprise Independent Innovation Ability In The South Of Jiangsu Research

In recent years, the cultural industries has been developed rapidly. Under the guidance of the Party’s17th five and the sixth plenary session, Culture ministry formulated 《The Twelfth Five. Year Cultural Industry Promotion Plan of Culture Ministry》, the state has launched a series of policies to promote cultural industries becoming a pillar industry of national economy, according to it, the cultural industries has played an important role in the national economy. In recent years, online games has been recognized as the most economic strength of cultural industries, thus accelerating the healthy development of the online game is an important way to promote cultural industries becoming the pillar industry. The online.game companies of independent research and development currently occupy the main market, and fully show the superiority of independent research and development, however, for these companies, the core is the capability of independent innovation, thus this thesis take online.game companies in southern jiangsu as the starting point, and trying to enhance their capability of independent innovation to increase the industry’s revenue.In this thesis, the author defines the capability of independent innovation of the online.game companies and analyzes the elements of independent innovation,which based on analyzing and summarizing the research results of independent innovation. There are the independent innovation consciousness, innovation resources into and control ability, and innovative environmental protection ability and the innovation achievements output capacity.Then around these elements, reference existing enterprises’literature about independent innovation ability evaluation index system.using AHP to construct a evaluation system for independent innovation of the online.game companies and establishing weight coefficient for each index by mathematical operation. The next step is to prepare questionnaire for the online.game companies in southern jiangsu according to the evaluation system, then investigate and survey the main online.game companies of suzhou, wuxi, Changzhou and nanjing.the next is to select the survey samples and survey range in order to take research activities, then the last step is to take an overall evaluation using the fuzzy comprehensive evaluation method according to the recovery data, and make a further analysis for the evaluation results so as to find out the deficiency in the development situation of online.game companies in southern Jiangsu, the deficiency concentrated in creative talents and innovation fund investment, online.game work quality and The government incentives and the protection of intellectual property rights, then analyze the restriction factors and do the corresponding countermeasures research, then put forward feasible suggestions and constructive comments.