Investigation And Research On Chongqing Hot-pot Brand Visual Image

Chongqing hot-pot is the most distinctive eating in eastern Sichuan area. Theunique flavor and region characteristic make Chongqing hot-pot gradually be the dietculture symbols. From the origin of their evolution and development trends, thediversity of content, category, style can be seen from the vertical evolution diachronicand horizontal pedigree of Chongqing hot pot on one hand; on the other hand, thisevolution is reflected the economic development of eastern Sichuan, the overallevolution of the change in lifestyle and customs and habits to some extent. Chongqinghot-pot’s geographical features and cultural meaning gradually formed its own unique‘brand’ in its evolutionary origins and the overall evolution of the process. In a certainsense, Chongqing hot-pot passes it with the specific geographical diet culture and lifedevelopment of production culture letter code. From the current relevant literature ofChongqing hot-pot, the research is concentrated in the dishes, utensils and is morecommon reported in newspapers, news magazines. The existing academic literature hasa certain research value and has not been involved in the visual image of Chongqinghot-pot brand.This paper is based on Chongqing hot-pot brand visual image and is from hot potculture and characteristics for vertical viewing angle. The theoretical basis is artisticdesign. This paper also uses a comprehensive study of theories from crossover artsmanagement, folklore, sociology and other subjects. The author uses field investigationmethod, market investigation method, questionnaire sampling test to get rich firsthandmaterials. In combination with related literature, the author analyses the problems in thevisual image of Chongqing hot pot brand design and management from differentperspectives and different levels and proposes the shape of the regional brandReflections and Suggestions on the basis.