Public Crisis Management Network Role Of Research

The development of information technology achieves association between the peopleand network closely, and the network more and more become an indispensable part ofpeople’s life, which penetrates into every aspect of social life. It not only bring aboutconvenience to people, but also dramatically change and influence people’s social lifeand political life. Due to the rapidity pervasiveness and low-cost of networkinformation transmission, people prefer to choose the network to transfer; meanwhilewith the aid of network openness and freedom, people find a space which can freelyexpress his speech. But at the same time when it brings about more convenience topeople’s life, some unfavorable factors such as the anonymity owned by the networkitself, the lack of "gatekeeper" brings about a lot of false information on the web orone-sided, extremes speeches. The liberation of people’s right to know and the right ofspeech brings some challenges for government public crisis management.Our country is in economic, political and social transition, the profound socialchanges are affecting the vital interests of every citizen. During this period, because ofthe uneven distribution of social interest balance, more and more serious social classdifferentiation and frequent government official’s corruption brings frequent socialconflicts and contradictions, various types of crisis also gradually become the socialnorm. The network not only bring about convenience to people, but also dramaticallychange and influence people’s social life and political life. Due to the rapiditypervasiveness and low-cost of network information transmission, people prefer tochoose the network to transfer; meanwhile with the aid of network openness andfreedom, people find a space which can freely express his speech. Because of theinvolvement of the network, the emergence and development of public crisis arisesnew form and way, which is different from the past. Because everyone can share theirexperiences in the network freely and express their views, even become some kind of"opinion leaders", more and more people are willing to participate in the process ofpublic crisis events through the network. Many crisis events become the focus ofpublic crisis events from small scope through continuous transmission andfermentation; there are still some public crisis which is changed from network hotissues. Network is no longer only a transmission and diffusion channel forinformation, but gradually evolved into a base camp to gather public eyes and willingand promote the development of the crisis event. Here, the people cohere through thenetwork into a powerful public opinion pressure, and act on the government andpolicy makers. The combination of network and the public crisis events make publiccrisis management enter into a new stage.Public crisis is affected by unexpected, unpredictable and urgent emergencies with awide range, which can damage fairly and will seriously affect the stability of socialorder and the operation of the economic life. Because of the involvement of thenetwork, the emergence and development of public crisis arises new form and way,which is different from the past. Because everyone can share their experiences in thenetwork freely and express their views, even become some kind of "opinion leaders",more and more people are willing to participate in the process of public crisis events through the network. Many crisis events become the focus of public crisis events fromsmall scope through continuous transmission and fermentation; there are still somepublic crisis which is changed from network hot issues. Therefore, it is inevitablerequirement to do effective public crisis management for maintaining social stabilityand building a harmonious society. When network more and more involves in publiccrisis management, it is necessary to do positioning for crisis management role inorder to exert its advantages to make due contribution for our country’s crisismanagement. Network is no longer only a transmission and diffusion channel forinformation, but gradually evolved into a base camp to gather public eyes and willingand promote the development of the crisis event. Here, the people cohere through thenetwork into a powerful public opinion pressure, and act on the government andpolicy makers. The combination of network and the public crisis events make publiccrisis management enter into a new stage.On the whole, the papers structure are divided into four parts.The first part is combingand definition of crisis and crisis management related theory, use academic researchresults at home and abroad for reference to provide theory support. The second part isthe research and analysis of crisis management network role dualism, identify itspositive role, attach importance to its negative effect, and provide practical referencefor network role positioning. Trying for network role positioning of crisismanagement is in the third part, referring to related resources of the crisismanagement and network own characteristics, the network role is located as crisiswarner,crisis environment builder, crisis information transmitter, crisis relationshipcoordinator and crisis management supervisors. The fourth part brings measures andsuggestions mainly from different aspects for the realization of the network rolepositioning. FBetween the government and the public in the new era, the network plays animportant role. How can the government set up network communication bridge withthe public, use the network to communicate idea effectively, do public affairsmanagement, and get feedback in the first place, master and guide public opinion,which is practical significance role of correct network positioning. Our country is ineconomic, political and social transition, the profound social changes are affecting thevital interests of every citizen. During this period, because of the uneven distributionof social interest balance, more and more serious social class differentiation andfrequent government official’s corruption brings frequent social conflicts andcontradictions, various types of crisis also gradually become the social norm. Theinnovation is combination between the crisis management and network development,and provides a new way and methods for modern public crisis management, fills ingaps in crisis management field.