The Strategy Research Of The Proper Sports Element Construction In Poyang Lake Eco-economic Zone

With the economic, social and cultural development, Sports is nowplaying an increasingly important role in adjusting economic structure, transformingdevelopmental mode as well as maintaining the sustainable development. As aProvince located in central China, Jiangxi has a brilliant history of Traditional SportsCulture. Its abundant tourist resources, convenient transportation location and thedeep civilization behind are echoing its status of being a strong sport power. For thesake of being fully colorized by elements of humanity as something that arecompetitive, Sports can in some degree optimize a city`s spiritual outlook, increasingthe general urban vitality and elevating the level of people`s overall quality as wellas the spiritual civilization. The proper sports elements should be decided as to how toenrich a city`s constitution, to innovate the city`s general spatial structure, toimprove the overall quality of people of some certain areas, and to realize the jointdevelopment of the sport industry as well as the city economy, sportsmanship andhumanistic spirit, based on its unique cultural structure and specific resources. TheState Council had officially carried out the “The National Project of Poyang LakeEco-economic Zone” in Dec.12th,2009, marking the establishment of the PoyangLake Eco-economic Zone had been elevated as the National Strategy. As aneconomically underprivileged province located in central China, being embraced intothe Regional Development Planning by the central government was no doubt playingan pivotal role in booming Jiangxi`s overall development. This would be a significantmilestone for Jiangxi Province in its development history as a whole, judging by thevarious efforts made by central government in exploring its untapped economicpotentials.This paper takes the Poyang Lake Eco-economic Zone as the studying area toexplore the current sports elements of the economic zone by analyzing the successfulcases of the Sport-related managements at home and abroad. These Sport elements,namely the brand of the sport events, the sports tourism, the sports culture, aredesigned to be well integrated in this paper to illustrate the basic needs for improvingthe advertisement of the special Zone. And by effective integration of Sports elementswould facilitate the economic development of it, meanwhile increase the competitiveedge of its own and maintain its sustainable development, so that it can push forward the general economy and sports development of the whole province.