Yantai D Company Creative Personnel Training Optimization Program

With the development of the knowledge economy and information technology, the popularity of cultural and creative industries are highly concerned about Europe, North America, Australia, East Asia, South Asia, as its economic and social sustainable development of the new engine. Our country is beginning from2004, to increase development efforts. Walk by cultural and creative industries, and as an important strategy to achieve economic transformation and leapfrog development, are being cultivated to become a pillar industry of the national economy. Cultural and creative enterprises as a new economic growth point to receive widespread attention. The rapid growth of the industry and the rapid development of enterprises, the demand for cultural and creative staff more urgent, how reasonable for the cultural and creative personnel to carry out effective training, in order to give full play to the cultural and creative staff, is realistic and difficult problems facing the development of enterprises.This paper studies the selected object Yantai D company, Yantai creative industrial park on behalf of the enterprise, but also the cultural and creative enterprises are typically very focused person. Yantai creative industrial park is focused on supporting the central government advertising industry pilot park, a national animation base, municipal governments, district has introduced policies to provide favorable conditions for the development of cultural and creative enterprises in the park. Park adjacent to Japan and South Korea and other major creative country, has a unique geographical advantage; surrounded by a dozen colleges and universities, has a wealth of human resources and quality of educational resources, and the province is the main positions Yantai development of cultural and creative industries. Shandong Yantai D company specializing in next-generation MMORPG few local development, building robots, three-dimensional video animation integrated digital media company, has extensive experience in production planning and great creative ability, cultural and creative personnel of the total number of companies85%or more. In this paper, field research of the way through the implementation of specific cultural and creative company in Yantai D personnel trained to investigate the problems of training analysis and research to the training process system based on expectations more in line with the cultural and creative design staff Features of staff training, more effective use of government, university resources. This paper first introduces the background, significance, and proposed research methods, research ideas and innovations. Another way is combing the literature on the concept of training, type, role and theoretical basis for the analysis. Then empirical data as a basis thesis, master the status of the company’s cultural and creative training staff needs by studying the relationship between cultural and creative personnel training and effect, inputs and outputs and cultural innovation and enterprise development training, find cultural and creative personnel training problems and analyze the causes of the problem. Finally, based on the cultural and creative trainers status quo, problems and cause analysis, put forward suggestions for improvement of the company’s Creative Yantai D training program to optimize the design, proposed safeguard measures from the understanding, investment, institutional and social resources in four areas to ensure effective implementation of the cultural and creative personnel training optimization programs. Through this study of the cultural and creative company in Yantai D staff training to build up the basic framework and management platform, so that the original training mechanism further optimized and improved, and proposed future research directions.Since Yantai D is representative of the cultural and creative enterprises, the results of this study can provide some references for good cultural and creative staff training to address cultural and creative enterprises in the process of staff training problems of cultural and creative enterprises to enhance human capital, but also for related cases provide useful evidence of teaching materials.