Research On The Transformation Of Shield Manufacturing Servitization In China Based On The Smiling Curve Theory

With the deepening of the global knowledge-based economic development, the world’smanufacturing industry is gradually showing the common trend of servicing development.Service as a new strategic value, not only is an important means for enterprises to improvetheir competitiveness and make a profit, but also is the main power source of realizing theupgrading of the manufacturing industrial structure and achieving sustainable developmentof the economic cycle. With the deepening of the service degree, the traditionalmanufacturing enterprises is gradually extending to the ends of the Smiling Curve bymoving along the industry value chain, and its operating model is gradually transferringfrom the traditional single product design to providing customers with “products+services”system solutions. Shield manufacturing industry as a high-tech equipment manufacturingindustry in China’s emerging strategic industries, it is an important part of China’smanufacturing industry. Achieving sustainable development and upgrading R&Dtechnology of the industry through servitization, not only confirms the basic national policyof revitalizing the equipment manufacturing industry in China, but also has an importantrole in the development process of China’s urbanization. In this paper, the study on theservitization of the shield manufacturing industry in China is divided into six chapters:Chapter I, preface. On the basis of the introduction of the servitization’s backgroundand the significance of shield industry servitization, this chapter proposes the main ideas,research methods, as well as major innovations of this research.Chapter II, the literature review. Based on the theoretical overview of servitization,product service systems and Smiling Curve, this chapter has provided a theoretical basis andtheoretical foundation for the entire article.Chapter III, the study of shield industry servitization. Based on the introduction of theshield industry development history and status quo in China, this chapter proposed thenecessity of the shield industry servitization in China. Through analyzing the connotationand characteristics of shield industry servitization in China, this chapter gives out theservitization’s path and model of shield industry in China, and also put forward the concreterecommendations to implement the servitization model.Chapter IV, case studies of shield industry servitization. Through the analysis of threerepresentative shield manufacturing enterprise’s servitization process, this chapter refinesand summarizes the successful experience of their transformation.Chapter V, proposals for the servitization of our country’s shield manufacturing.Through integrating the theoretical analysis of Chapter III and case analysis of Chapter IV,this chapter gives out concrete suggestions for the servitization of our country’s shieldmanufacturing respectively from5aspects, such as reinforcing R&D investment intensity,implementing the development strategy of "main pluralistic", strengthening the outputservice system of shield manufacturing, and so on.Chapter VI, conclusion and outlook. Based on the summary of the results of this study, this chapter puts forward the research prospects of which should be further extended anddeepened in future research.