Chinese Commercial Bank Corporate Culture Measurement

The role of corporate culture in the organization has been widely recognized thatdifferent areas of the companies are trying to create excellent corporate culture and toachieve strategic objectives. How to create a good corporate culture, the basic ismeasure of corporate culture and then understand the corporate culture. CommercialBank of China in the history of the ever-changing reform, corporate culture hasplayed an irreplaceable role, which constitute a key element of the corecompetitiveness of China’s commercial banks.The flexibility of the corporate culture and it is difficult to clearly quantifydecided to cultural construction is a dynamic, complex process, corporate cultureconstruction and management process, it should be measured regularly at the existingcorporate culture in China’s commercial banks, diagnosis and evaluation, and thusfacilitate more accurate understanding of the status quo of the corporate culture andmaster the elements of an enterprise culture impact on performance. Understanding ofthe status quo of the corporate culture analysis and comparison with the industry-widedifferences in corporate culture of innovation, change the direction of development.In this paper, the corporate culture of the Chinese commercial banks, to sort outfirst from the two aspects of the literature, on the one hand, the corporate culture athome and abroad measurement theory literature, on the other hand, is a uniquecorporate culture characterized by different periods of China’s commercial banks, onthe basis on the design and verification of the culture measurement model. AnEmpirical Study of cultural measurement and then on the basis of theoretical studiesconstitute the main elements of the corporate culture of the Chinese commercial banksand the relationship of the results of operations. Corporate culture characteristics ofChina’s commercial banks in the process of empirical research, analysis, and on thisbasis, combined with qualitative research methods Schein (Schein) Professorcorporate culture, Denison (Denison) OCQ scale-adjustment, and finally extractedeight factors of the corporate culture of the Commercial Bank of China, the measurement model of the corporate culture of the Chinese commercial banks, andthe scale and design. Second, the data collected the data collection and scale backdescriptive analysis, factor analysis, correlation analysis, the above analysis to revealthe intrinsic link between the cultural factor. Next, using regression analysis, the eightfactor is a linear function of operating performance indicators, that is, to constitute therelationship between the elements of the corporate culture and managementperformance indicators. Finally, in-depth analyzes on the basis of the KunmingBranch of Bank of China in recent years, corporate culture measurement andcorporate culture construction, to explore the path of the Commercial Bank of Chinabuilding of enterprise culture. Measurement of the corporate culture, the mostimportant job is to establish the content of this corporate culture of measuringcorporate culture development status and level of acceptance of a comprehensiveevaluation index system, a comprehensive system of assessment as the status quo ofcorporate culture and quantitative results. Banks to grasp more clearly thedevelopment of corporate culture and have a clearer positioning of the corporateculture, which provides a reference for the next step for the Bank of cultural capitalimprovements program.