Research On Value Innovation On Business Model

The beginning of the conception of Business Model thanks to internet economy rapiddevelopment in90s last century.As soon as the birth of this conception,it deeply influencedreal business world,and made a fortune myth in the world. A successful and viable businessmodel can significantly enhance the profitability of the enterprise, enhance the corecompetitiveness of enterprises,and constantly enhance visibility within the business industryto improve its position in the industry, ultimately bring sustainable benign growth. Thebusiness model innovation path is different, but the essence of the value of innovationbusiness model innovation.This article is designed to access and design of the business model of the large number ofdocuments about the business model at home and abroad, the Apple case analysis of the valueof innovation business model, and proposed business model innovation path.The framework of this paper is following:Chapter1introduction: Elaborate research background and significance, and describes theresearch content, method, innovation and inadequacies;Chapter2thread Literature Review: Access to a large number of domestic and internationalliterature on business model resarch, the paper defines the concept of business model;Chapter3the design of the business model: the first on the basis of theoreticalstudies,proposed and analysis of the business model design principles, influencing factors,steps and methods;Chapter4based on the business model of the above design principles, influencing factors,methodsand procedures, combined with Apple’s innovative business models typical valuecase correspondence analysis business model design;Chapter5based on the theoretical research and case analysis, the value of business modelinnovation path.