Study On Marketing Strategy Of Prospect

With the rapid development of elevator industry, coupled with the strong support ofnational policy, the energy-saving device for elevators has a vast market. Every elevatoraccessories manufacturers is confronted with the question how to base themselves andoccupy the market. The choice of enterprise marketing strategy is particularly importantfor the long-term development of the enterprise.This paper tries to provide effectual marketing so1utions for PROSPECT, helps thecompany get victory in furious competition.First, by analyzing exterior macro environment, inside and outside marketdevelopment, environment of industry, inside conditions of company, finds those exterioropportunities and threats that influence the company, advantages and disadvantages ofthe company.Second, the paper establishes marketing guideline and strategy targets and emphasesfor PROSPECT through the SWOT analysis and STP analysis. According to saleperformance of the company in the past five years, the main sale indexes of products inthe next five years are anticipated. After analyzing the information, establishes marketingstrategies for PROSPECT.Finally, to realize those marketing goals this paper sets down marketing combinationtactic, brand tactic, production adjustment&research, e-commerce and interiorcooperation. And design the marketing system construction, establish a market-orientedmarketing organization, incentive and employee training, integrating marketing andMarketing culture, marketing audit policy, gives control and guarantee measures for theimplement.This paper provides theory guidance for company in future, points out direction&targets for it, and will establish its superiority in the development of future industry.