Analysis On The Tourist Market Of Inbound Tourism Of Dalian City

Inbound tourism refers to the activities of tourists who come to China for traveling,conference, business negotiation and health care. It is the key point for developing tourism. It isespecially important for Dalian, as a coastal city, to make the reputation, add foreign currencyincome and keep in touch with others. Meanwhile, the coming of the new development ofenvironment provides more standardized requests for the developments of inbound tourism inDalian. Dalian is the only city that is extremely rich in coastal tourism resources among thethree northeast provinces of China, but tits coastal tourism development still belongs to thegrowth period, based on the historically and realistically economic reasons; Japan has becomethe largest inbound tourism market toward Dalian. Compared to the other shore cities, Dalian ismainly dependent on Japanese tourism market. The number of Japanese tourists who travel toDalian has continuously increased, and it has reached nearly600,000persons per year in recent5years, which received nearly50%of total overseas tourists for Dalian. Despite the Japanesewho were affected by the earthquake and tsunami nuclear power plant incident in2011, thenumber of Japanese tourists to Dalian city still remains above500,000, which is occupied nearly50%the total of1,170,000people in the reception of overseas travel, so Dalian is much moredependent on Japanese tourism market than the other shore cities..The Japanese market whichoccupied "Half of the Inbound Business of Dalian" experienced extreme "cool", caused the cityof inbound market into the frozen period. Tourism industry has rapid response to it, strongmarketing, and realize the "ice-breaking"--in2012, Dalian inbound market bucked the trend.The overseas tourist got10%growth. The reception of overseas tourist reached1,288,000,year-on-year growth of10.09%, the foreign exchange revenue of$886,395,000, year-on-yeargrowth of10.09%. At the same time, the domestic tourists broke through48,100,000; grow13%compared to the same period. Therefore, in view of the present situation of Dalian inboundtourism, the author conducted a study and analysis, aims to put forward countermeasures inaccordance with Dalian inbound tourism development practice, in order to improve the Dalianblue tourism economic circle, make the construction of the core competitiveness of coastaltourism city in the world, and to win among the adversely international and domestic political situation.This paper, based on large amount of data, aims at the analysis and summary to temporalstructure, spatial structure, tourist motivation and consumption structure about inbound tourismin Dalian. What is more, with detailed analysis concerning the standards of the New Law ofTourism, by means of relative literature review and analysis of current situation, this paper willprovide new clues to improve tourism in Dalian, analyze new solutions to problems andconstruct a new model to seek profits. With new perspectives and clues, it comes up withscientific development strategies in tourism field and provides solid foundation for long-scopestrategic development. Therefore, the systematic research to variables about inbound tourism inDalian has academic values as well as application values.