Research On Flexible Management Of New Product Development Process In H Company

With the development of China’s economy, China is changing from a manufacturing country into a creative power transformation. In all the innovation, product development and innovation is the core competitiveness of an enterprise’s performance. How efficient speed to their new products to market, to occupy the market high ground is each enterprise need to face the issues. Factors that determine the efficiency of the development of new products and speed, in addition to the development of the professional quality, play a decisive role in a set of efficient operation of the product development process in new product development efficiency. Therefore, the management method of new product development process is particularly important. H company through their own practice for many years, the IPD (integrated product development) APQP new product development process management of new product development some thoughts and automobile industry (APQP) together, develop a flexible management methods suitable for their own set of new product development process of APQP-IPD method, this method improves auto parts industry of traditional new product development process of APQP (APQP) only pay attention to the quality of product development and product development efficiency is less concerned about the situation, makes it possible to rigid APQP process of flexible management, so as to effectively improve the efficiency of automotive product development process.Based on the H company in the flexible management practice parts product development process of vehicle, the concept description, case studies and comparative research methods, fully discussed made H companies in the implementation of the new product development process management method of APQP-IPD in the product development efficiency of success. And the development of management method of APQP-IPD new product conceptualization, hope can be extended and provide reference for domestic enterprises with the industry, and other enterprises in the same industry can also bring the product development efficiency.