Research On Influence Factors Of China’s Inbound Tourism Based On The Gravity Model

Along with the strengthening of the rapid development of the global economy and the liberalization of international trade, the increasingly close exchanges between various countries promoted the rapid development of tourism economy. At the same time, along with the improvement of people’s overall income level, people around the world pay more attention to the tourism to meet the spiritual needs, the tourism industry has gradually become the pillar industry in the world economy. Since China’s reform and opening up, absorb and learn from foreign experience in the development of the tourism industry, China’s abundant natural resources and human resources, to promote the tourism industry scale unceasing expansion, and has made brilliant achievements, China has gradually become the international tourism trade power. However, our country’s economy and society into the tide of globalization, the inbound tourism inevitably face fierce competition from international, plus travel industry volatility, easily affected by many external factors, weaken the competitiveness of inbound tourism industry in China, the therefore, China should pay attention to the development of inbound tourism, based on the impact of China’s inbound tourism research factors is very important.This paper firstly at home and abroad on the inbound tourism research is summarized, and then analyzes the development of inbound tourism in recent eleven years, according to the statistical data, the influences of the China’s inbound tourism factors and qualitative analysis. Secondly, in view of the influence of China’s inbound tourism economic factors and non economic variables, data were collected from Japan, South Korea, Malaysia, Philippines, Singapore, American eleven China’s major source countries for nearly eleven years, the influence factors on the inbound tourism in China and empirical analysis, and using the elimination method to eliminate the influencing factors was not significant, construct the gravity model suitable for China’s inbound tourism, and can calculate the various factors affecting the degree of inbound tourism in china. Research results show that the effect of quantization, cultural distance and exchange rate on China’s inbound tourism is not significant, tourist source countries and our gross domestic product, the Olympic Games and the World Expo has a positive impact on China’s inbound tourism, spatial distance, China’s tourism product prices, SARS and the outbreak of the international financial crisis the entry of China’s tourism was negatively correlated with the. Finally, based on the results of empirical research, from the formulation, reasonable price perfect crisis management mechanism, broaden the channels, pay attention to changes of inbound tourist source country economic development and promote the economic development of our country this five aspects sustained, healthy, rapid development of inbound tourism in China and puts forward policy suggestions, in order to to strengthen the tourism industry competitiveness in the international market.