Design Of Performance Appraisal Program For Bank Of China Gansu Branch’s Customer Manager

With the deep reform of financial system in China, the competition in the banking sector becomes more and more fierce. The customer manager of commercial bank works as customer relationship manager and core business sale, and their performance will have a direct impact on some important business processes in the commercial bank, such as the product marketing and service promotion. Therefore, it is very crucial for the commercial bank to establish a scientific, reasonable and effective performance appraisal program for the customer manager. The implement of new program will break the fixed-mode of performance appraisal in the state-owned commercial bank, fully mobilize and motivate the working enthusiasm and initiative of customer manager, continuously enhance the performance of corporate earnings, which has become an important content of commercial bank’s management at the moment.On the basis of the fundamental theory of customer manager system in commercial banks and performance appraisal, the development and research of performance appraisal for the customer manager in domestic and aboard commercial banks is reviewed. Combined with the present business development of Bank of China Gansu Branch, this thesis shows the importance and urgency of performance appraisal for customer manager, analyzes the problems and causes of the current performance appraisal for Bank of China Gansu Branch’s customer manager, researches and designs the new performance appraisal program based on "Balanced Score Card". Finally, it forms a conclusion about the implementation of the program, the application and guarantee of appraisal result.Through the implementation of new performance appraisal program for Bank of China Gansu Branch’s customer manager, it can improve the core employees’ performance and personnel satisfaction, broaden the competitive advantage, and enhance the profitability of Bank of China Gansu Branch. In the meantime, hope this program can achieve the good demonstration effect for Bank of China Limited.