Research On The Effect Of Enterprise Culture Construction On Promoting The Core Competitive Power Of Enterprises

With the advent of knowledge economy era, the enterprise core competitive ability becomes the key factor of competition among enterprises, and the construction of the rational enterprise core competitive power also becomes the cornerstone of enterprise development. Aria Schein, an American famous management scholar, once pointed out in the book named "the corporate culture survival guide", the enterprise culture is the core competitiveness, and the construction of the enterprise culture is closely related to the development of enterprises, the soul of enterprise development. It is related to the future and destiny of enterprise of the event, and an important part of corporate strategic planning. Therefore, it is very important whether an enterprise has the good cultural connotation. Only the unique culture is injected into the enterprise management activities, can the enterprise produce the great effectiveness of cultural management.In this paper, based on the study on the construction of enterprise culture of the core competitiveness of enterprises, the construction of enterprise culture and the enterprise core competitiveness theory is discussed firstly, the connotation, the function and the influent factors of core competence and enterprise culture construction is elaborated, and the relationship between the core competence and enterprise culture construction is analyzed. Through the research on the core competitiveness of enterprises and building of enterprise culture, this paper puts forward the enterprise culture is the foundation of the core competitiveness of enterprises, the source of enterprise long-term competitive advantage, and a strong guarantee to form the core competitiveness of enterprises, and it is difficult to imitate the corporate culture has strengthened the core competitiveness of enterprises uniqueness.The purpose of this research is to try to build the way of the core competence of the enterprise culture construction through theoretical analysis, analyze the path of ascension of the core competitiveness based on enterprise culture, which has important theoretical research value and practical significance.