Introduction To Regional Culture Characteristics Of Tea Packaging Decoration Design

Regional culture and modern packaging design in the current multicultural environment interact and influence each other. Drawing the design elements, nutritions from the broad and profound regional culture is one of the effective ways and methods in modern art design to enhance the level of regional product packaging design, highlight the regional features. This article explore to integrate Anxi characteristic of regional culture into tea packaging decoration design through the investigation, analysis, research of Anxi Tieguanyin market at present, combine with the Anxi Tieguanyin tea enterprise culture, promote the spread of Anxi regional culture, set up the enterprise image of tea culture, enhance the brand value, improve tea market competitiveness.Firstly, this paper expounds the influence of the regional culture of packaging design and the concept of regional culture in packaging design application and value.Secondly, analysis the current tea packaging status, characteristics and existing problems from the concept of brand, packaging requirements, the application of regional culture and creative, the standardization of different aspects.Besides, from the long history of legend, the geography and humanities tea culture, regional culture surrounding Anxi (Quanzhou), standardize the use of the protection of origin marks, discuss how to integrate regional culture into tea packaging decoration design in present kinds of competitive market environment, promote the cultural value of tea packaging and its additional value of commodities, improve Anxi Tieguanyin tea market competiveness.