A Report On The Interpreting Of The Product Launch Of 3D Fire Phone Of Amazon In 2014

In June of 2014, Amazon launched a new smart phone named Fire Phone. The CEO Jeff attended a publication to show the customers the new product. During the publication, Jeff firstly reviewed the history of the development of the Amazon. To show people how Amazon become stronger and stronger from a tiny company which suffered much skepticism at the beginning of the development. And then, before introducing the new phone, Jeff secondly reviewed the devices that Amazon has produced already. They are Kindles, and Fire TVs. After all this, Jeff finally showed the Fire Phone to the customers, and showed them how to use the new skills of this, especially the dynamic images skills. While in the part of translating report, the interpreter mainly use the functional equivalence theory for direction. In the first section of the report, the interpreter firstly introduces the background of this product launch, then material, and the speaker. And in the second section, the interpreter introduces the materials and analysis the first draft and the revised draft with samples. And in the third section the interpreter begins to analysis the process of the interpretation from the following angles, first, the analysis of the interpreting of proper nouns and terms, then the analysis of the interpreting of difficult words, and last the analysis of the interpreting style. Finally, the interpreter concludes this interpreting experience for future study.