New Research On The Influence Of The Mainstream Ideology In Our Country And The Counter Measures

Along with the social development and the progress of The Times， new media isgradually into people’s life， more and more people understand and access to the newmedia. The form of new media are in various in people’s life and become an integralpart.Such as Internet， mobile phones and other new media all lead people into a newfield of information. The generation of new media has a huge influence to theconsolidation and development of the mainstream ideology in China. This paperanalyzes the connotation and characteristics of new media and the mainstreamideology， expounds the new media to the mainstream ideology in our country hasopportunities and challenges， and analysis and research how to deal with Challengecountermeasures.The first part discusses the connotation of the new media which is newspapers，radio， television， on the basis of the development of new media form， and Is theuse of digital technology， network technology and mobile technology， through theInternet， wireless communication network and computer， television， satellite andother channels these Digital TV terminal provide customers with the flow ofinformation and entertainment service form and media form the New media is roughlydivided into the Internet， mobile phones， digital TV three categories. Besides itanalysis the characteristics of the new media in detail: openness andcomprehensiveness， timeliness and interactivity， the mass and personalized anddigitalization， equality and virtual sex. At the same time also analysis thecharacteristics of the new media environment.The second part mainly discusses the connotation of ideology and mainstreamideology. First of all， the ideology as a reflection of the thoughts to the economicfoundation of superstructure， it is thought as the core system of ideas in political.Secondly it is the key to form a mainstream ideology of social culture and socialthought， it is also the carrier of a national religion and an indicator of guide people development， it is the foundation of the stability of a society. besides it discussesthe characteristics of the mainstream ideology and the function of the mainstreamideology.The third part discusses the new media opportunities to our country mainstreamideology. Ideology is the important aspect of building characteristic socialistconstruction， the development of new media brought opportunities for thedevelopment of the mainstream ideology. Firstly， the new media has become animportant field spread China’s mainstream consciousness; Secondly， the new mediapromote the innovation and development of mainstream ideology; Thirdly， the newmedia get new spiritual power into mainstream ideology construction in our country.The fourth part discusses the new media to challenge China’s mainstreamideology。The new media impact on China’s mainstream ideology dominated; Newmedia to the mainstream ideology in China defense ability and innovation ability ofthe challenge; New media will cause people in our country the impact of the authorityof the mainstream ideology and the trust crisis; The west of our country will use thecharacteristics of the new media culture to hegemony， and Mainstream ideology forma threat to our country. New media added difficulty on college students’ ideologicaland political education.The fifth part analysis of the challenge in detail to consolidate measures andpath selection of mainstream ideology in our country. One is to strengthen theconstruction of mainstream ideology position， and build the new mediaenvironment with Chinese characteristics; Secondly， adhere to the theoreticalinnovation， strengthen our country mainstream ideology guiding force and persuasive;Three broad aspects is from society to create a good social atmosphere. The fourth is tostrengthen the functions of the government department supervision， strengthenlegislative supervision and management; The fifth is tecollege student as thebackbone， strengthen college students’ mainstream ideology education is veryimportant.