The Research Of Coping Strategies Of Chinese Government Network Public Opinion Under The New Situation

Along with the rising popularity and development of the Internet and its new application, the Internet channel has become main position to express social life of China’s public, and network new media has a significant and profound influence to our country social, political, economic, cultural, and production and living of citizens. Network medias have broken the traditional media monopoly on public opinion, provide the equal chance to express a preference for the social public, also provide a new platform for the government to listen and gather intelligence. At the same time, we also should see the contradictions during the period of transition of our country, the characteristics of network public opinion present intricate situation, noise constantly, the mainstream voice stilled, how to see the influence of network public opinion objectively, how to cope the disposal of network public opinion more efficiently and reasonably, how to let the public participate in public events through the internet orderly and avoid its negative effects, has become an important subject in front of the party committees and governments at all levels.Although our governments at all levels have taken some measures to cope with the network public opinion, but the work of coping with network public opinion in China started relatively late, our governments lack of adequate experience and mechanism, combined with the Internet medium environment is complicated, netizen composition diversity, according to law consciousness insufficiency, kinds of social conflicts happen frequently, it’s imminent to establish a perfect network public opinion coping mechanism.In this paper, the study starts from the reality of our country social environment and the present conditions of coping network public opinion, using literature analysis, case study and comparative analysis methods, around the paper topic to discuss on the basis of different disciplines such as sociology, communication, public opinion studies, psychology theory.The text expatiates the basic concept of network public opinion and classification, analyses the trend under the new situation of our country network public pinion, characteristics and development trend of the present stage our country network public opinion, summarize the results and progress on how to cope with network public opinion of all levels government objectively,at the same time, points out the deficiency existing in government departments key from the government departments linkage, laws and regulations construction, official media literacy, government positive voice and team construction aspects. By analyzing the Internet medium environment, social structure stress, triggering event, effective mobilization and control force and other factors that influence the network public opinion under the new situation, to explore the reasons for problems occurred in the government’s coping with network public opinion in China, and connecting with the actual, discusses the party committees and governments at all levels in our country in coping with the countermeasures of network public opinion as a reference from strengthening and improving the positive publicity guide, relying on the technology platform and specialized institutions, establishing and perfecting the network public opinion coping mechanism, strengthen the network talent team construction,which includes strengthening the management of Internet media and Internet users, improve the relevant laws and regulations, better the network public opinion coping mechanisms, also has with the help of a third party power and measures to strengthen the construction of team, expect to help improve capacity to response network public opinion of government entities at all levels.