The Study Of Normal University Foundation’s Financing Mechanism Basing On The Resource Mobilization Theory

At present, the university education foundations are vigorously developmental. How to introduce funds, how to make the money to maintain or increase its value, are an important of task and challenge of the university education foundation, especially for the normal university foundation. The financing mechanism of the normal university foundation is particularity. It’s the reasons of school and student employment. So, this paper takes G Normal University Foundation as a case, to explore the financing mechanisms of normal universities foundation.This paper bases on the resource mobilization theory. The three basic elements of financing mechanisms are the opportunity structure, the credibility basing on the identity and resonance, and the specialized mobilization techniques. The paper analysis framework as:the possibility of mobilizing resource, we can use what to mobilize resource, how to mobilize resource. And use the participant observation, interview and literature data collection methods. And use the data analysis of a case study.First of all, this paper reviewed the university foundation of literature at home and abroad. Then, this paper introduces the organization and the business of G Normal University Foundation. And from the region’s social and economic development level, social and cultural background, the change of the local government ideas, the particularity of normal school to introduce the possibility of mobilizing resource. When we are asked what we can use to mobilize resource, this paper mainly introduce the credibility of the foundation. It emphasis on that credibility is an important factor of getting resources. How to mobilize resource? This paper mainly introduces the G Normal University Foundation’s participate in the mobilization of financing technology, market-oriented to mobilize financing technology, the media to mobilize financing technology, volunteers mobilize financing technology. Among them, the foundation’s alumni financing, enterprise financing, civil society financing, public welfare project financing, the key events financing, special fund raising constitute the participate in the mobilization of financing technology. Basing on the analysis of the foundation financing mechanisms, this paper summarizes the financing characteristics and the problem of G Normal University Foundation. Finally, it put forward the perfect strategy of normal university foundation’s financing mechanisms. It includes improving the credibility, increasing government funding, strengthening the market-oriented to mobilize financing, building the social support network of financing, perfecting the financing system of monitoring and evaluation, exploring the normal university foundation characteristic of financing mechanism.Finally, the author thinks that, financing behavior is a social fact, has a certain social function. Through the financing behavior, various social relations, such as alumni, people in the society, enterprises, non-profit organizations, government, etc, they get interaction. As a social fact, the main body of financing and the participant’s behavior is not blind, is a kind of rational behavior. But, only basing on G Normal University Foundation to research the normal university foundation of financing mechanism is partial. Because of this paper only analysis the financing mechanisms and solve the problem that how to improve it. There is no detail to explore the normal university foundation’s financing pattern. That needs to do the further study in the future.