Public Service:the Basic Research On The Effective Operation Of The New Rural Community

In the process of urbanization of china, the new rural community has become an important form of residence for rural residents. Of course, in the process of communalization, the villagers are also facing the new change in the way of production and life, going through a shift from the traditional village to the new community. However, this transition is not a by village itself, mostly by the government, so this will inevitably produce a range of issues:In the process of new rural community construction, the government plays the leader role, not the farmer; in the rural community construction process, "land acquisition" makes rural produce fear and resist psychological; Even more serious is larger communities do not have the industry support, perfect supporting facilities and service supply, after the villagers at the risk of loss of land in the community can only have "escape", make the community "hollowing out". Had to face the national within the scope of the new type of rural community construction is the government can create more boilerplate, How to make the villagers voluntarily and actively into the community construction, community truly effective operation is the most important.Zhangzhuang community in Wugang city is a successful case of new rural construction, which resides the public service in the entire process, making the community run effectively. Zhangzhuang depend on the project of national poverty reduction with the advantage of local tourism, planning to build the tourism location and service-oriented community. This vision gathering the strength of community construction is not just the change of living field, and also upgrades the public services in public facilities, medical care, sanitation and education. Such a good desire is the key to cohesion forces, and successfully leading the villagers in the community. After being entered, community for residents to provide industrial services that the region has formed a unique cultural creative street, four seasons garden, picking vegetables processing industry chain, tourism industry chain, such as mutual linkage industry project, implemented the cycle of economic development, so as to achieve the aim of retaining people. Zhangzhuang community for residents to provide convenient public facilities, perfect endowment medical service system, and a series of education, credit services make people comfortable, produce strong identity and sense of belonging to the community, Thus, Zhangzhuang community regard to public services to attract the power of community building, and public service to form a good interaction between the link with the residents, and promote the social production and living community recycling, to achieve the effective functioning of the new rural communities。This paper takes Zhangzhuang community as the case analysis object, seize the core variables of public service, deeply study on how to achieve the re-integration of society, form a new social community, and then to realize the effective functioning of the new rural communities through public service in Zhangzhuang community. The construction of community zhangzhuang was able to succeed, the main reason it takes public service oriented mode of community construction, and put the public service in a whole construction process which effectively drive the construction of the government, society and individual farmers enthusiasm, finally achieved the effective operation of the community.