Study On Public Service Model Innovation Of Xinhua District Of Cangzhou City

In recent years, the rapid development of information technology, the popularization and application of network technology affects the lives of millions of people. Electronic government as one of the important applications in the field of showing vigor and strong vitality, will combine with the government public service of e-government, development of electronic public services, to enhance the government’s public service capacity, improve the quality and efficiency of public services, promote the transformation of government functions, and promote public participation in the deliberation and administration of state affairs, establish a clean, fair and efficient image of the government, is of great significance.In view of the above background, the Xinhua District of Cangzhou Xinhua Online "chief WeChat as an example to explore the Chinese government electronic public service construction. This article is divided into five parts:the first part elaborates the status, function and significance of Cangzhou City, Xinhua District government electronic public services, electronic of Xinhua District public service construction to make a general introduction. The second part is "Xinhua online government micro channel platform to launch the analysis, the main analysis of the Xinhua online government micro channel development present situation," Xinhua online government micro creates the necessity, contents and characteristics of "Xinhua Online" government micro channel is divided into four aspects. The third part from seven aspects describes the Xinhua online government micro channel existing problems, respectively is to provide simple public service content, means of a single, form is not abundant enough, poor management, lack of interaction, the characteristics of services, lack of response to public opinion is insufficient. The fourth part introduces the "Xinhua online government micro channel problem causes are: team management is not in place, the construction of legal system is not in place, did not really establish a" for the people "concept and electronic of public services:public low penetration rate of the four reasons. The fifth part introduces the domestic electronic public service experience in advanced areas and summed up the enlightenment. The sixth part from foreign advanced ideas; team building and advocacy; improve public services; the establishment of appraisal mechanism; establish the authority of the government, to build the image of the government the five aspects of Xinhua District, Cangzhou City of innovation government micro channel service model put forward countermeasures and suggestions.In view of the above background, this paper, Xinhua District, Cangzhou Xinhua online government micro channel as an example to discuss the analysis of Cangzhou City District Xinhua electronic public service status, function and significance, followed by analysis of the "Xinhua online government micro channel platform to explore the electron of the characteristics of public service and the existing problems and learn from the advanced electronic public service experience, and on this basis, put forward some measures to improve and perfect, the exploration of a electronic government of the future development of the public service.