On The Value Orientation Study In Job-Hunting Of Tourism Management Majors With The Popularization Of Higher Education

With the deepening of the popularization process in China’s higher education, tourism management majors are facing a growing competition in employment.Recently,their employment rate has been falling, especially in tourism industry.As a result, a large number of tourism management majors have to seek jobs in other industries,causing a huge waste of human resources.Therefore, it has been an urgent problem to be resolved.Job seeking is what university students must be confronted in their growth,and their value orientation is one of the most crucial factors in job hunting. Whether tourism management majors can establish correct values or not can not only affect their career options, but also affect national economic development, social harmony and stability.Be analyzing the misunderstanding in the job-hunting value orientation of tourism management majors,this thesis aims to help them establish proper value orientation,which serves as the necessity of settling the problem of their employment and developing higher tourism education, as well as building a harmonious socialist society and realising the “Chinese Dreams”.In the background of higher education popularization,the author has made an investigation and analysis of the students’ career value orientation by carrying on a poll on the tourism majors from 4 universities,and found out their problem in this respect.In the meanwhile,the author has figured out the causes to the problem from political,economic,social and technology perspectives and put forward the measures for students to establish a proper value orientation.