Business Plan For Mobile O2O

Different from the traditional mode of "e-commerce+logistics", this paper presented on"online+offline+share" of new solutions based on mobile terminals. Through mobileterminal，Consumers can order and complete the payment online, receive electronic consumervouchers, and go to store for the experience. Consumers purchased product can shareshopping experience, for others reference, form a closed-loop shopping experience.Thismodel is especially suitable for offline experience of products and services, at the same timeprovides consumers with double benefits.On the one hand, the convenience of onlineshopping and payment, on the other hand is offline experiences to the nearest store.Thepurpose of this business plan to analysis the feasibility of the platform.In this paper, it provide a comprehensive analysis for the thorough platformwith a comprehensive application of strategic analysis, marketing, human resources, financialanalysis, risk analysis.First of all, analyzes the macroscopic environment in the political,economic, social, cultural and technical environment aspects。.Then analyzes the industryenvironment、 competitive environment and own conditions of the platform, and finallyuse the SWOT model analysis, determine the "centralization" and "differentiation" strategicdirection of the platform.Then it begining marketing analysis with the STP method.Theplatform provide service for little clothing enterprises,which the main business as children’sclothing,20to30years old young man, and special clothes.based on the above analysis,4pmarketing strategy planning.In this paper,it had analyzed the organizational structure, humaninvestment and operation of the platform, etc.In the sixth chapter to predict future financialdata platform, and conducted a comprehensive financial analysis.Through analysis it isconcluded that the initial investment is35000, five-year net present value of NPV is1751207,IRR is19.67%.Finally it analysis the platform may face technology, market, management risk,and make corresponding control and countermeasures.Through the argument of this paper,this platform in a controlled, investment is feasible.This business plan is of great importance for exploring the profit pattern and operationmode of mobile O2O...