A Study On The Comparison Of Social Environment Of The Development Of Chinese And German Exhibition Industry

Modern convention and exhibition industry in China after20years of rapid development after the reform and opening up, has become an important part of China’s tertiary industry, is one of the most dynamic sector in recent years. With the sustained and rapid economic growth, as well as further strengthen economic and trade with other countries, China’s exhibition industry has entered a rapid development period. For this reason, as a new field of study, the exhibition economic studies is causing a widespread concern.In many developed countries, the exhibition industry is known as a barometer and boosters of economic development. In recent years, the development trend of Asian MICE is steadily rising, the rapid rise of China, as well as Hong Kong, Japan, Korea and Singapore exhibition industry, are gradually breaking the monopoly of European and American countries. After China’s exhibition industry has experienced rapid initial stage of development,it faced the new round of development stage with the characteristics of market, specialization, scale and internationalization. From the perspective of exhibition environment of facilities, scale, type, level, function, influence, China has become an Asia Exhibition Goes country, is gradually becoming a regional Asia " exhibition center." But compared with some countries, where the world’s exhibition industry is relatively developed, such as Germany, the United States, Britain, France,there are still large gaps and drawbacks in China’s exhibition industry. Therefore, in today’s global economic integration process, to further develop and expand our exhibition industry, we must learn from the industrial mode and the development experience of foreign MICE industry in developed countries. How to strengthen China’s exhibition industry norms, to ensure the rapid and healthy development of exhibition industry, is an urgent problem to solve in the development of China’s exhibition industryGermany is the most developed countries in world’s exhibition industry, regardless of their level of development of exhibition industry, or the size of its exhibition stadium construction and its robust service model second to none in Europe and even in the world. This article is thought to analyze Germany and China’s exhibition industry management model and other aspects of the social environment, explore to give a comprehensive evaluation system of the competitiveness of China’s exhibition industry and the corresponding development strategies. To promote the healthy and rapid development of China’s exhibition industry, we must be regulated and guided on policy, use the various resources to establish a unified, fair and orderly market system, improve the exhibition market transparency and standardization, so as to quickly form our own brand exhibition and convention center of the city. In the course of China’s development of exhibition industry in the future, we should strengthen the Chinese exhibition industry factors in the world, and constantly improve our own quality of exhibition and enhance strength, take use of our own comparative advantages, take international business strategy, to make China toward the exhibition power dream direction as soon as possible.