The Study Of Competitive Of The Guangzhou Academy Of Fine Company

Abstract:With the rapid development of economy, the competition among enterprises are increasingly fierce, the evolution of competition is also undergoing profound morphological.The architectural decoration industry in our country is experiencing an unprecedented rapid development trend. In recent years,because, here are small entry barriers and many small and medium enterprises in architectural decoration industry, the number of competitors within the industry makes a substantial increase, Combined with the industry norm, and many other factors,architectural decoration industry’s competition increases, while industry profits continue to be compressed. Faced with a complex internal and external environment, only decoration industry looking for their own development problems, and constantly improve their competitiveness, can they find an invincible position in the fierce competition in the market,thus,can they achieve a sustainable development.This article is based on China’s current architectural decoration industry development status and future development trends, and makes the Guangzhou Academy of Fine company as background, On the basis of theory of competitive advantage, we use methods of competitive analysis, consist of PEST,SWOT,and Porter’s Five Competitive Forces Analysis principle.PEST is used to analy Guangzhou Academy of Fine company’s external environment. Porter’s five competitive forces analysis principle is used for analying Guangzhou Academy of Fine company’s competitiveness conditions; The SWOT is used for analying the Guangzhou Academy of Fine company’s internal and external conditions,involvedcompanies’strengths,weaknesses,threats,opportunities.By analyzing architectural decoration industry’s benchmark.the company of Suzhou Gold Mantis, We achieve their mature development experience. Compared with company, we identify the constraints that restrict the improvement of Guangzhou Academy of Fine Finally, We propose some suggestions to enhance the competitiveness of companies in Guangzhou Academy of Fine, At the same time, we make foundations for the company to achieve sustainable development.