Based On The Theory Of Point- Axis On The Silk Road To Upgrade And Update The Research On The Tourism Product In Gansu Province

In 2014 the annual Boao Forum for Asia "the revival of the silk road: the Asian leaders were dialoguing about the issues called "one road one belt", and put forward the strategic vision that promoting and mingling the silk road and the revitalization of the whole of Asia, and hoped that the Asian countries could carry forward those spirits including peace and friendship, open inclusive, mutually beneficial and win-win results of the silk road, and build the "one road one belt" hand in hand. So the silk road in Gansu Province are going to usher in the huge opportunities for development as the golden part. In this paper, take the tourism product of the silk road in Gansu Province as the research object, and the point- axis theory, the ASES model theory and the tourist center geography theory as the theoretical basis,put to use the SWOT analysis model, literature analysis, analytic hierarchy process(ahp), principal component analysis(pca), and the methods of questionnaire investigation to excavate and analyze respectively.This paper consists of four parts: The first part(chapter 1, 2) : first, the paper expounds the research background, purpose and significance, research ideas and methods; Secondly, the tourism products,the silk road tourism at home and abroad are reviewed; discriminates the point, the shaft, tourism products, and combs the point- axis theory, and elaborates its application in the tourism industry. The second part(chapter 3) : take the point- axis theory and ASES model theory as the foundation, according to the SWOT analysis model of the silk road section of tourism product in Gansu’s strengths, weaknesses, opportunities and challenges. The third part(chapter 4) :to select the silk road city axis period of tourism in Gansu Province. Again, according to the centricity index system to collect the data dimension reduction treatment by using SPSS software. Finally, to calculate the dimension data about the principal components in order to work out the data of the six important node cities. The fourth part(chapter 5, 6) : according to the silk road section of the status quos and the problems of tourism product in Gansu Province, to start from the spatial layout of the tourist products, the tourism products system and the comprehensive service system above the three aspects mainly, and put forward the strategy about the silk road in Gansu Province travel products upgrading and updating. According to the silk road in Gansu section of the spatial distribution of tourism resources to integrate, and then put forward the idea called "as one core, three zones, five areas" of the overall layout. To design the silk road tourism product in Gansu space in order to make every tourist area has the core tourism products and tourism project support and then to drive and develop each other. Then upgrade the regional tourism product to promote common prosperity of the whole regional economy and space design.In this study, normative empirical research, on the Silk Road tourism product with the theoretical framework and the key point- axis, and the ASES model theory, tourism central place theory and the SWOT model as the analysis tool point- axis theory, is of great practical significance and value, but also the innovation of this research place. Study on the Gansu section of the Silk Road tourism product will promote the implementation of the strategy of the Silk Road Economic Zone, just to promote the sustainable development of tourism industry in Gansu Province, and provide the reference for the development of other cultural heritage tourism product line. Of course, due to the trend of the development of tourism products, lacking of the grasp of SWOT will lead to the Gansu section of the Silk Road tourism product analysis is not comprehensive enough, and discussions of strategy is not perfect.