Study On Development Of Self-drive Tourism On Silkroad Within Gansu Province

With the progress of social economy, family car has become the main way of residents. Self-drive travel(hereinafter referred to as "road) become a fashion. And the Silk Road in Gansu province, with its long history, splendid culture and tourism resource enrichment of their own charm, became the countless tourists especially self-drive tourists travel to the heart of the holy land. In this background, through the Silk Road in Gansu section for making a theoretical basis and making the analysis of the market development status, hope to provide some references for local road development.This article first related concept of self-drive travel, experts and scholars are summarized about making a research perspective and progress. And combining with the actual situation of the Silk Road in Gansu section, to the local natural resources,geographical environment, cultural factors, tourism resources and infrastructure to conduct a comprehensive elaboration and analysis, focusing on the Silk Road section of the tourism industry development in Gansu province and introduces the present situation and problems of self-drive travel supplies. And then through the adoption of the market questionnaire survey method, collection of self-drive tourists and intends to travel to the silk road in Gansu province to carry out the road of the related social attribute and behavior characteristics of tourists samples, comparative analysis is made on the silk road in Gansu section self-drive travel demand and the silk road in Gansu section of self-drive tourism present problems, finally put forward to solve the problems that exists in perfecting the organization system, standard related system,making the product quality and the circuit design, strengthening infrastructure construction, improve the security system, strengthening the marketing development strategy.