The Study On The Investment Risk Of A Logistics Park In Shouguang

Because of the modern market economy and the policy guidance, many governments build logistics parks. But there are many uncertain factors such as investment scale,long construction period, so it is important for logistics park project management.A logistics park in Shouguang is A comprehensive logistics platform. It is important for neighboring areas in logistics industry, business, manufacturing, urban economy as well as the development of regional economy. We should plan and manage it scrupulously, which can make full use of peripheral resources for urban development and prevent blind investment and repeated construction.The paper combines it with the actual background of A logistics park project in shouguang. We discuss the investment risk of this project on the basis of the existing theory achievements, and put forward the risk management countermeasures.The paper made careful risk management research, and we visited many experts, combining shouguang actual situation about A logistics park project. The paper draws the following conclusion, which is an important guidance and reference for other related project. Firstly we should make public know the brand and service about A logistics park, which can improve logistics park’s image and attract customers. Secondly for the large potential production enterprise, we should do well in advertising, training, designing. Excellent service can make customers trust us. Thirdly we should build the membership model and distinguish customer levels, which not only ensure the stable volume of business but also satisfy different types of customers.