Research On Effectiveness Of Marketing Project Communication In Chegndu Steel Tower Manufactory

With the new information economy time arrival, the enterprise who wants to survive and develop, must have the capacity of rapid reaction in the competition. The management efficiency has played an more and more important part in the competition status and communication management is drawing more and more attention from management. Effective communication is the important guarantee of realizing team coordination, target realization, optimization of resources, organizational culture, enterprise development. Therefore, the project communication determines the success of the the project management. In the marketing project management, the communication management also determines whether the project can be smoothly carried or not. Both in theory and in reality, the study of communication management has raised great concern. Especially, the effective communication management has played a crucial role in the marketing project management. Therefore, this study aims to research communication effectiveness on the marketing project.Project management is not just limited to the management of the project, project management can also be seen as project management thoughts or project management methods. Not only in the enterprise built, expanded or rebuilt, new product research and development, equipment overhaul and technical transformation project of the traditional enterprise such as the introduction of project management in the management of the thought and method, and the functional resume, disposable work in traditional into project for unified management. Marketing activity has a purpose, uniqueness, temporary, complexity, uncertainty and risk, these all conform to modern project management theory in the summary of the characteristics of the project management. Every marketing campaign can be defined as a project. Therefore, it can be applied to the project management method study of marketing activities, project management method is applied to the study of marketing project is also an important content of project management.For project management, communication management is especially important. A one-time project decides the project requires more communication in the work, the uniqueness of the project management and temporary decided the efficient and effective project management and management must be on the premise of communication, to achieve the project purpose must start with effective communication. Theory research and practice are found, communication problems in the field of project management has gained wide attention of scholars and entrepreneurs both at home and abroad, improve the level of project communication as the central task of improving project management performance. Therefore, this study aims to research the problem of marketing project communication management effectiveness, iron tower factory in Chengdu as an example on the basis of analyzing the implement effective communication system operation rule, build a marketing project evaluation system and evaluation model of communication effectiveness, finally gives some measures to further optimize the marketing project communication.This paper introduces the basic circumstances of specific Chengdu steel tower manufactory and Chengdu steel tower manufactory part of the marketing project, analysis of the Chengdu steel tower manufactory marketing project organization structure and process of marketing project management, marketing project iron tower factory the following communication effectiveness evaluation to pave the way for. The construction of the Chengdu steel tower manufactory marketing project communication effectiveness evaluation index system, constructs the hierarchical structure model of marketing project based on the theory of organizational behavior, through the investigation of 30 participants for the marketing of project participants, the application of the method of AHP communication status of the marketing projection steel tower manufactory was evaluated. Finally, according to the Chengdu steel tower manufactory marketing project communication effectiveness evaluation was presented. Further optimization of the marketing communication of project measures:(1) optimizing the various project communication participants cultural compatibility;(2)optimizing various participants the openness of communication;(3) optimizing the consistency of project communication participants communication objectives.