The Applications Of Dynamic Alliance Project Management In Products’ Research And Development

With the growing level of market competition, and the continuous emergence of new products, whether an enterprise can stand in a invincible position in the market competition, is to see if it can withstand the market test. As a kind of scientific management method, project management is widely used in daily life, especially in the aspect of enhancing enterprise’s core competitiveness.Henan Jianghe Machinery Co.,LTD(Jianghe Machinery) is a military enterprise, and in the key stage of "Conversion", the project management played an important role in the aspect of enterprise transformation and upgrading. Nevertheless, After the thorough investigation and research, it was found that Jianghe Machinery company has a series of problems in the project management, such as: high project research and development cost, long cycle, low efficiency and so on. The key problems for Jianghe Machinery’s further development are, how to improve the management of R&D project and how to explore new product development mode.This thesis studies the theory with practice, and begins with understanding the basic concept of project management, and then makes a comprehensive analysis about the present situation of both domestic and international project management, on the basis of actual situation, and finally combines with the Jianghe Machinery company new product research and development, putting forward the suitable model for Jianghe Machinery company research and development for new products-the dynamic alliance model. The main content of this thesis includes: the first part-introduction, including research background, significance of the full text and elaborating the technology route, etc; The second part is the description and analysis on the relevant theories of project management, through the description and analysis, putting forward the reference for the research and development project management pattern of the company; The third part investigates the present conditions of the rivers of R&D project management in detail, analyzed a series of problems; The fourth part discusses the dynamic alliance project management mode of Jianghe Machinery; The fifth part puts forward the implementation process of dynamic alliance project management mode; The sixth part studies the dynamic alliance project management in the enterprise culture construction and incentive mechanism; Finally draws the conclusion: The new "dynamic alliance" research and development mode is the company’s new product development mode, which is suitable for Jianghe Machinery.