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Research On Performance Evaluation Of Customer Manager Of NX Bank

Posted on:2016-02-06Degree:MasterType:Thesis
Country:ChinaCandidate:Y H WangFull Text:PDF
GTID:2309330482977481Subject:Business administration
Abstract/Summary:PDF Full Text Request
China’s commercial banks from the end of 1990s to establish a customer centered, provide the efficient financial integration services to the customers achieved good results. The success of customer manager system in addition to business management and operational aspects of innovation and effectively meet the needs of the market, another important reason is that it is based on the performance evaluation of the management system. Commercial banks through the performance appraisal system to effectively mobilize the enthusiasm of the work of the customer manager, to help commercial banks to achieve better customer development and value enhancement. But with the aggravation of the market competition of domestic commercial banks, the commercial banks by the original regardless of the cost of the expansion of the scale of the rough development mode, to improve asset utilization efficiency and profitability as the center of the intensive development mode and business development goals also by blindly pursue scale transformation in pursuit of benefit and scale as a supplement. The development way and the change of the target of the traditional performance evaluation system is no longer adapted to the new development needs of commercial banks, commercial banks need to establish a new customer manager performance evaluation system.On the basis of the review of performance appraisal theories and methods, the paper analyzes the application status of NX bank’s performance evaluation system, and points out the problems such as unreasonable evaluation index selection, index weight distribution, lack of communication and feedback. This paper discusses the strategic objectives of the future development of NX bank. The paper summarizes the performance evaluation system. According to the analysis of the performance evaluation system. Aspects of the implementation of the assessment system of safeguards.This paper studies the problem of China’s banking industry has a strong representation, the proposed new customer manager performance evaluation system can provide a reference for the same industry customer manager performance evaluation.
Keywords/Search Tags:Commercial Bank, Customer manager, performance evaluation, Balanced scrod card
PDF Full Text Request
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