Analysis Of City Tourism Efficiency Under The Influence Of Transportation Network

In the tourism industry of China, Shandong province has unique tourism resources. With the publicity and promotion of the "hospitality Shandong" tourism brand, Shandong Province of China has gradually become a powerful province of tourism. In accordance with their respective cultural resources and characteristics of natural resources, each city in Shandong has created urban tourism brand and expanded the popularity of the city’s tourism industry. With the difference of resource endowment, economic and cultural between cities in Shandong Province, the influence of every city in terms of resource utilization efficiency of the tourism industry is quite different. In addition to differences in tourism resources, the construction of transportation network also affects the consumers’ willingness to travel. In other words, transportation progress affects the development of tourism industry in different cities. After describing the development of the transport network of the city, this paper analyzes the efficiency of seventeen cities in Shandong Province by building evaluation system, which contains traffic evaluation indicators. Then, the city tourism efficiency of seventeen cities in Shandong Province is analyzed, and the results have made a spatial distribution description and dynamic evaluation. Meanwhile, according to the regression analysis between the urban tourism efficiency and three factors which contains traffic impact factors, this paper draws a conclusion that the development of traffic can affect the efficiency of the city tourism.At first, this paper makes a brief introduction to the overall content of the article, including the issue of the proposed, research summary and research content. There are traffic network and urban tourism efficiency of the relevant theoretical analysis, including the definition of the concept and methods of theoretical analysis, etc.. Secondly the real article contents of the empirical analysis, including Shandong province traffic network development situation of spatial analysis, discusses the Shandong province traffic network and the development of the status quo, analysis of the traffic network in Shandong Province, spatial distribution and temporal dynamics of state characteristics. The core content of this thesis is under the influence of the traffic network of urban tourism efficiency empirical analysis, build traffic investment evaluation index system, using DEA model empirical 2008-2014 Shandong Province 17 cities of the efficiency of urban tourism, and on the efficiency of the spatial distribution is described and according to Mann Qwest index analysis and dynamic of urban tourism efficiency using Tobit regression model analysis of the influence factors on the efficiency of urban tourism. Finally is the city tourism promotion strategy and the conclusion and the forecast.From the two perspectives of time and space, this study traffic network and the efficiency of urban tourism, transportation development can increase the flow of resources between various regions, in the perspective of space and of tourism industry which mainly depends on the flow of resources industry has important significance. In the time perspective, it can be used to characterize the traffic network construction of a certain point in time and the influence of tourism development policy on the urban tourism industry. Research results show that since 2008, Shandong province traffic career steady development, now the space distribution pattern in Jinan City and Qingdao City as the center, with two main railway line to line, showing a close to the line of centers in urban areas convenient traffic with a high degree of feature. Shandong Province urban tourism efficiency measurement results, efficiency optimal tourism cities accounted for relatively high, at about 50%, these efficient tourist city basically contains all the classic tourist route of Shandong cities along, and travel efficiency and urban efficiency results year after year have fluctuations. According to the dynamic efficiency of tourism, the average rate of total factor productivity growth rate of Shandong Province in the past 7 years was 3%, and about 65% of the city was increased. Economic factors, investment factors and spatial location factors are the main factors that affect the efficiency of urban tourism in Shandong province. According to the above research results, in order to promote the development of urban tourism in Shandong Province, in clear the restricting factors and need to to improve and promote the tourism infrastructure service level, vigorously develop the tourist traffic, and further integration of the tourism resources, traffic and tourism interaction party construction strategy.