The Research Of Development Strategy Of Gan Zhou Sinogas Liquefied Petroleum Gas LTD

Affected by the economic downturn and other factors, Ganzhou LPG market continues to weaken, Ganzhou SinoGas LPG Co., Ltd.(hereinafter referred to Ganzhou Company), as the only one LPG second-library in this area, has played an important role in the wholesale business to undertake upstream and downstream retail business. But with the popularity of natural gas and fierce competition in the market, Ganzhou’s advantage gradually weaken, In the case of the market environment changes, the role and the position of Ganzhou company has changed. it is necessary for Ganzhou Company to adjust the company’s future development planning, Study and formulate development strategies with market requirements and implementation plan, in order to maintain a dominant position in LPG market in Ganzhou.Taking Ganzhou company as the research object, by reference to market development strategy management theory, and use the specific corporate marketing policy management tools, combined with the status of domestic liquefied petroleum gas industry. Making systematic analysis of Ganzhou company’s internal inquiry and policy environment, industry trends and regional social economic characteristics and other factors to looking for the contradictions between company management and the future market development, Insight into the challenges of the company and propose relevant measures which can ensure the market development strategyWith a comprehensive analysis of the company environment, Ganzhou company make clear their own advantages and opportunities and challenges they will faced that put forward the future’s development strategy.At the same time, we hope that through this research, can provide a useful exploration to help Ganzhou’s next stage of development.