Research On The Development Issues Of Leisure Agriculture Of Lanzhou City

With the improvement of people’s living standard, material consumption has already can’t satisfy people’s growing consumer demand. Walk into nature and return to the rural and experience life has become the voice of The Times. Leisure agriculture as a new type of agricultural management forms, the multi-functional characteristics of the agricultural has been developed and utilized. As an important part of modern agriculture, leisure agriculture can not only effectively solve the issues of agriculture, promote the adjustment of agricultural structure, increase the peasant’s income, but also meet the development requirement of our times, let people spiritual life satisfaction.Lanzhou city has rich agricultural resources and the natural landscape and profound historical culture and rural folk characteristics, so the leisure agriculture has high value of the development and utilization. In recent years, Lanzhou leisure agriculture with the help of the marketing slogan of a "tour of northwest China, set off in lanzhou" and the economic development strategic opportunities of "One Belt And One Road" to take development,industrial scale expands rapidly, and the economic benefit significantly. However, the rapid development of leisure agriculture whether or not meet the needs of consumers and how to realize the sustainable development and ensure the rapid increase of local agricultural economy is worth studying in lanzhou.This paper takes leisure agriculture of lanzhou as the research object, in Industry Economics, Agricultural Economics, Regional Economics, Management Science, Tourism Economics and other disciplines theory as the support, combining theoretical research and empirical research, and strive to explore development problems from the development and change, to provide reliable reference basis of the development, scientific guidance and effective management to lanzhou leisure agriculture.First of all, to research the literature of domestic and overseas and the main research direction of leisure agriculture, by means of comparing the leisure agriculture development of domestic and overseas in practice, sums up the management and regulation of government,the guidance and support of industry association, the diversification of management and character of content are the key to the success of leisure agriculture practice, hope to be able to experience and revelation to the development of leisure agriculture in lanzhou. Secondly,from natural resources, the development of economic, infrastructure construction, agricultural resources, the development of tourism to analysis the advantage of development of leisure agriculture, further to summarize the current situation and the spatial structure and the main development pattern of the leisure agriculture in lanzhou. Then, according to the theory of consumer behavior from a consumer’s basic characteristics, motivation, cognitive behavior,decision-making behavior and customer satisfaction five aspects survey the questionnaire and on-the-spot interview the tourists of leisure agriculture in lanzhou. Once again, combining the reality of the development of leisure agriculture in lanzhou, using the Analytic Hierarchy Process(AHP) to establish evaluation index system of leisure agriculture, by Fuzzy Comprehensive Evaluation(FCE) method to evaluate the development level of leisure agriculture of lanzhou counties, Lanzhou leisure agriculture overall comprehensive score of65.1616, development level III grade, development level of medium, Gaolan county,Yongdeng county, Yuzhong county, Anning county, the comprehensive evaluation score are86.57, 78.47, 75.41, 86.57, development level II grade, development level is better, Xigu county, Chengguan county, Qilihe county, the comprehensive evaluation score are 63.15,62.21, 60.97, development level III grade, development level of medium;Honggu county scored 49.22, development level IV grade, poor development situation, again to analysis the difference of development level in all counties. Existing the development mode participation,farmers participation degree is low and the same "the character of rural " is insufficient, lack of the folk culture, connotation of the development of monotonous, marketing brand has not yet formed, personnel quality is low, to improve service quality etc. Finally, in view of the main problems of the development, through the study the experience of developed areas, put forward scientific planning, adjust measures to local conditions, adhere to the "farming" for this, show the character of the issues of agriculture, reserch the agricultural culture, enhance the connotation of quality, increase the intensity of marketing, strengthen the construction of the core brand, strengthen government support, establishing reasonable legal norms, improve staff and service quality, in order to further accelerate the development of leisure agriculture of lanzhou.