Research On Chinese Documentary Film In The Context Of Media Integration

In recent years, Chinese Film Market appears explosion phenomenon. More and more film workers join in the rank of film creation. But small documentary films have not emerged all the time and are still in relatively disadvantageous position. Even so, new media environment brings new opportunity and change for Chinese documentary films.From its birth, Chinese documentary film has undergone through several major stages of wars, news, and television shock. With the transformation of social environment, its work contents and creation philosophy are in dynamic changes. Particularly after entering into the 21 st century, media convergence context emerges for the first time. The rapid development of internet technology and broad application of digitization all provide new opportunity for Chinese documentary film creation. Some works different from traditional documentary film form emerged at the right time and achieved good reputation. Particularly, the video website as a new force suddenly rises. The popularization of mobile media terminal representative by cell phone provides Chinese documentary films broader communication platform and also makes audiences obtain film resource more expediently.The gradual deepening of media convergence produces broad influence on the production and issuing of Chinese documentary films. All in all, it mainly uses internet thinking, fully takes use of internet media's features of broad audience, quantity information, expedience, speed and efficiency, actively interacts with audience in creating documentary film, improves audiences' participation in film. In making by all the audiences, it also makes pre-stage promotion on film. In addition, different from simple issuing methods of cinema show, making DVD in traditional period, video website in new media stage becomes the new issuing front of Chinese documentary films and has giant influences. In the current marketization, documentary films sufficiently consider audiences' needs and attract more people's attention through more efficient show platform. This is the unique media environment for Chinese documentary films brought by media convergenceUnder the good environment circumstance, if Chinese documentary films want to break through, it needs to combine the advantageous condition brought by media convergence and makes improvement in different aspects. Particularly in current film marketization, it not only pays attention to marketing to infiltrate promotion work to different stages of films, but also takes full advantage of the big data provided by network technology, defines and adjusts on film audiences, contents and issuing channel, thus making films able to accurately master potential audiences and maximizing the effect of promotion marketing. In addition, Chinese documentary films need to make innovation on financing methods and actively adopt crowd funding pattern. Of course, besides new media environment, the better development of Chinese documentary films cannot separate from relevant government's policy support. Only by the mutual cooperation between policy and market can promote the good development of documentary films. Except the above-mentioned development roads, how to foster devoted fans of Chinese documentary films is the root for solving the small audience's issue of Chinese documentary films.