Abstract On The Research Of Public Opinion Management Under The Condition Of The We Media

We Media, as a newly emerging independent channel for disseminating public opinion by means of digital and Internet-based tools in the 21st century, is popular and individual-oriented, thus substantially attracting hundreds of millions of common users. It has empowered the general public the right of speech never seen before. Especially when the smart phones have amazingly integrated with the We Media platform, to post various information on the We Media platform has become the trendline of forming different topics of public opinion. They are not only influencing people's lives, but bringing sea-change to the entire social management. It has provided a new channel for the communication and interaction between the general public and the government through faster information transmission, more tangible voice of opinions and more convenient interaction and exchanges. Nevertheless, with the popularization of We Media, the public opinion has gradually slided into the We Media era, which brings about greater enthusiasm of public participation in political affairs on the one hand and increasingly salient problems and challenges facing the government in responding to the management of public opinion on the other. For instance, the We Media technology is developing highly rapidly while the notion and method of online management of public opinion feel difficult to catch up and related laws and policies are yet to be ameliorated, government's supervision and regulation are lagging behind the evolution of public opinion, and the government credibility is weakening and hostile forces are trying to infiltrate through We Media.Against this backdrop of We Media development, it is imperative to strengthen the government's reconstruction in managing public opinion. For one thing, proceeding from advancing the government's management of public opinion, the institutional and systemic construction for public opinion management of We Media should be improved, the news spokesman system ameliorated, a special agency of public opinion set up and the legislation on network proactively boosted. For another, based on upgrading both the "hardware" and "software" of public opinion management of We Media, the monitoring system for public opinion management of We Media should be improved, the monitoring and early warning technology for network logs consolidated, the search engine and shield technology optimized and the public opinion case base set up. Apart from these, different strata of social forces need to be counted upon to foster an amiable ambience and practice featuring civilized and credible cyber space, the popularization and education of network laws and regulations should be intensified among teenagers and a contingent of high-quality network talents with socialist ideology should be nurtured.