Network Group Incidents In The Study Of The Problem Of Local Government Public Opinion Guide

In our country has already entered into an era of information increases with the increasing prosperity is the explosive growth of information on deepening people’s ideological understanding,transform ways of thinking at the same time,inevitably will also bring some negative impacts.Internet users in China due to individual age and life experience,the different way of thinking,etc,in the treatment of negative information has a different strain capacity.Some ideas are not firm users easily misled by negative information on the net,the formation of radical thought,when the Internet is more and more long,form a powerful force,it is easy to harm the stability of the network environment,a network of mass incidents.And,because the Chinese government has not yet formed a set of effective processing scheme of mass incidents and the way to deal with network,often take "headache cure head,feet hurt foot",not to suppress the network of mass incidents happen.Comprehensive the above analysis,found that in the early and treat correctly the information on the network.That is,network public opinion,to prevent the happening of the network group incidents has played a basic role.Paper on local government public opinion guide Angle as the breakthrough point,parsing the local government in dealing with network means of mass incidents occurred in the process of public opinion.This article obtains from the analysis of the basic theory of network and mass incidents,local governments,public opinion guiding concept,and using "the silence spiral",agenda setting,information dissemination "five w" theories and research methods such as literature research,causal analysis,a detailed analysis of the local government in the current situation of the network public opinion guide in mass incidents.In the study found that the local government in dealing with mass incidents of public opinion guide network public opinion guide means little,official mainstream media dereliction of duty,network masked effect significantly,and mutual shuffle,etc.In the present,political appointees and defects.Through to the United States,the German government,public opinion guide want for the government to take measures and means of in-depth analysis,summarizes its successful experience,and according to the body condition of our country at present in the network public opinion guide in mass incidents of local government should take the government use of opinion leaders to guide citizens public opinion,combines traditional media and new media,the local government strengthen its public opinion guide mechanism and improve the internal coordination and other measures of local government,want to provide a basis for local government to deal with network mass incidents.