An Analysis Of The Government Responsibility In The MICE

Convention and exhibition industry,referred to as MICE,is a new service industry.It has a wide range of influence,high degree of correlation,high efficiency,high growth,so the world exhibition industry as a "booster" of economic growth".With the pace of reform and opening up,since 1990 s the exhibition industry in China's rapid development,due to the characteristics of the exhibition industry,which promoted the development of the hotel industry,tourism and other related industries,for the economic development of the country,employment has played an important role,its importance is self-evident,therefore our country government attaches great importance to the development of the exhibition industry,as the exhibition industry as the pillar industry to foster,and active in the development of the exhibition industry in the beginning of the government leading force of its development.The exhibition industry in China has been developed rapidly under the leadership and support of the government,so the government plays an important role in the development of mice industry.Because of the intervention of the government,the exhibition industry has got the advantages of capital,policy,influence and so on.However,with the rapid development of China's exhibition industry,the government plays an important role at the same time,the problems are also increasingly highlighted,such as interference of market competition,planning positioning,waste of resources and other issues,leading to China's exhibition industry is big but not strong results,hindered the benign development of China's exhibition industry.As the government is determined to develop the industry,in the current stage of development of China's exhibition industry,the development of our government how to clear and play their role to help China's exhibition industry healthy and rapid and taking into account the vitality of the market,this paper tries to solve the problem and discuss on.This paper first discusses the concept,classification and function of mice.Secondly,the historical development of the exhibition industry in China are introduced,and through the concrete data and the classification methods in the form of analysis of the development status of China's exhibition industry,and analyze the problem of government responsibility in the development of exhibition industry and the cause.Thirdly,it analyzes the important role of the government in the development of MICE industry and gives reference and reference.Finally,according to the actual situation and problems of our country,the author puts forward the corresponding countermeasures and suggestions to the development of theConvention and Exhibition industry.Theoretical research and practice based on the research results of this paper has certain theoretical significance to solve the problems of government responsibility in the development of China's exhibition industry,and has positive significance for promoting the development of the exhibition industry,hope that through this analysis and research of responsibilities of government in the development of the exhibition industry in China in the reference or guidance.