Study On The Development Strategy Of The Independent College

Over the years, China's economic growing, In the background of the integration of global economy and the internationalization of higher education, the economic development demand new technology and knowledge, people want higher education and the market need high skilled and professional talents, this promote China's higher education scale expands unceasingly. The growing economy, the updated technology and the domestic and international competition, China's higher education face more pressure and challenges. In recent years, the development of the independent college, promote the structure of higher education has undergone profound changes.Now, the modern occupation education is on the rise and the reform of higher education is starting on college entrance examination, college enrollment, the transformation direction of development, talent training and other aspects. In this paper I study the development strategy of independent college from the internal and external environment. To develop the modern occupation education is an opportunity to development strategy of independent college. “Z college” is the actual case in this paper, I study the development strategy of Z college through literature research, policy interpretation, theory analysis, adopting SWOT analysis method, from strategic analysis, strategy planning, strategy implementation. From the external environment influence and internal environment governance two aspects of Z college of characteristics, and explore the strategic positioning of the development of Z college.To analyze and summarize the development process of the Z college, from two aspects of reform of higher educational and mechanism innovation, to demonstrate and analysis the strategic planning of Z college in running scale, professional setting, characteristic discipline, culture and brand building. It is also helpful and a good reference for the strategic management of the other independent college.