China's Family Planning Comprehensive Two Child Policy Contrast Transmission Research Between Urban And Rural Areas

With the progress of social economy,the adjustments of major state policies become inevitable.Basic state policy of family planning has been carried out for more than 30 years,during which the adjustments of it has continued,a recent adjustment is opening "two children" in an all-round way in 2016.Continuous adjustment of policy means more frequent spreading policy correspondingly.Policy,as an important part of social work at the grass-roots level,is of great significance on promoting the development of urban and rural areas as a whole,on the construction of a harmonious society.In such a situation,the research on comprehensive two child policy of family planning of urban and rural communication is quite important and necessary.The research begins from the questionnaire,through the understanding of media contact conditions of 200 citizens in Suzhou city and 200 villagers of Xierpu village in north Anhui Province,the condition of understandings of policy,the attitudes to the policy and the actual fertility status etc,makes an empirical analysis on the present situations and problems of the communication of the family planning "comprehensive two child" policy between urban and rural areas,it draws a conclusion that urban and rural residents have different media preferences in the process of policy transmission,and deduces the link between the media and policy communication effect.Based on the analysis of the three subsystems of policy transmission paths,the researcher sums up the family planning comprehensive two child policy transmission mode and finally draws out the following conclusions and gives corresponding suggestions:The main conclusions:1.The family planning "comprehensive two child" policy is transmitted mainly through three models,mass communication,organizational communication and interpersonal communication to achieve its communication effect,three transmission modes in the spread of effect of different levels have their own advantages.2.The mass media,which conveys accurate information about the policy to urban and rural residents through descriptive propagation,is the main way for residents to obtain information,and it can actively spread out the breadth of the available information of "comprehensive two children" policy at the beginning.3.Descriptive and analytical propagation are both involved in organizational communication and with different emphasis.Spread propaganda slogans and materials belong to descriptive,which can convey policy information accurately and concisely,cognitive level information diffusion effect is obvious;Door-to-door campaigns and conducting brief sessions belong to analytical transmission,which achieve propaganda purposes through family planning cadres for residents "tailored"interpretation of the policy details,and have obvious effect on attitudes and behavior level.4.Interpersonal communication,which is mainly constituted of analytical propagation,residents communicating with surrounding relatives and friends after knowing about the "comprehensive two children" policy,discussing the policy and its applicability combining with their actual situations,the content of the on audience communication effect has obvious effect on the communication of the levels of audience's attitudes and behaviors.5.A descriptive propagation of "comprehensive two children" policy transmission mainly includes mass communication and organizational communication,especially the signs and materials in medium of words,which reports the content of the policy accurately,establishes the environment of policy discussions for residents,and has the effect of "agenda-setting".6.Analytical propagation in the spread of "comprehensive two children" policy is based on the interpersonal communication way.Clerks of state family planning commission play a role of "opinion leaders",explaining policy content to oriented residents,meanwhile residents also discuss with each other and form information interactions.7.Top-down policy information spread step by step.Organizations of every level design detailed policy rules,filter the useless information according to its actual situation,which acts as gatekeepers.Main Suggestions:1.The mass media workers should go to the grass-roots level,go deep among the masses and understand the points of policy that urban and rural residents interested in,and advertise policy information further on television and the Internet which are more widely used by urban and rural residents.Especially the media at the county level,which is closest to the masses,should make full use of this advantage and make suitable and grounded content for the audience,give full play to the role of the agenda setting,make policy information spread among residents to the greatest extent.2.In the process of organizational communication,on the one hand,the efficiency of the spread of the organizations need further enhance;on the other hand,in order to achieve the optimal policy communication effect,family planning clerks should further implement the household propaganda work,promote self accomplishments of state family planning commission team members,use different persuasion skills according to different people.3.For the residents who receive the spread,firstly they need to improve their media literacy further;secondly,they should ascend to the frequency of the policy information,understand the content of the policy actively,change the state of passive waiting for information on the door.Finally,they also need to strengthen learning,improve the competency of digesting policy message.4.National health and family planning commissions,the propaganda departments and the mass media at all levels should have overall planning,formulate the overall transmission scheme and ideas,each department performs its own function,perfectly supplements each other and accomplishes the communication task jointly.5.Improving the residents' feedback channels,making media organizations at all levels listen to the voices of grass-roots,and respond to them,can further strengthen the communication effects.