Research On Current Situation And Strategy Of Wushu In Confucius Institute In Europe

The spread of Wushu is also one of the important measures to improve the "soft power" of the national culture,and the Confucius Institute is a good platform for Wushu in the international communication as a good support for the Chinese culture to integrate into the western world.The purpose of this study is to explore the advantages of Chinese martial arts at Confucius college in Europe spread and shortcomings,try to put forward the corresponding strategies in the development of Wushu schools in Europe Confucius better,promote the spread of martial arts at the Confucius Institute in Europe faster and better.This study used a questionnaire survey method,field survey method,interview method,mathematical statistics and logical analysis and other methods,to spread the classic pioneer’s model of "5W" as the angle of view,and takes it as the research framework,from the 5 aspects of martial arts,martial arts Confucius College of communication objects and communication channels,martial arts martial arts the audience and communication effect of martial arts wushu Confucius School of European research and analysis system.The results of the analysis show that: 1.The selection standard of Wushu communicators is missing,and there is a lack of specialized Wushu standardization communication system.2,the prevalence of Taijiquan,martial arts supporting facilities behind,the dissemination of content,heavy technology,light culture,is still a shallow level of communication.3,the audience have a positive knowledge of Wushu,although martial arts in Confucius Institute in the initial stage of communication,but the development of communication space.4,the channels of communication are mainly martial arts activities,other channels are not widely used,less publicity,low attention.5,martial arts in the Confucius Institute of communication has achieved some results,but the effect is not prominent,needs to be strengthened.The martial arts at the Confucius Institute of European Communication Strategy: 1,strengthen the construction of "Three Religions",enhance the quality of wushu.2,do top-level design,highlighting the standardized dissemination of martial arts principles.3,the implementation of "big martial arts concept",highlighting the principle of targeted communication.4,integration of domestic and foreign resources,the establishment of professional departments to achieve long-term development of martial arts.