Research On The Promotion Of Discourse Power Of Ideological And Political Education In Colleges And Universities In The Self-media Era

A nation will prosper only when its young people thrive.The ideological and political education in colleges and universities has a bearing on the three fundamental issues:what kind of people should be trained,how to train them and for whom the people train.Since the Eighteenth National Congress of the CPC,the Party Central Committee,with Xi Jinping as its core,has put ideological and political education in colleges and universities high on the agenda.General Secretary Xi pointed out at the National Conference on Ideological and Political Education in Colleges and Universities that in order to do a good job in ideological and political education in colleges and universities,we should strengthen our correct understanding of political issues,mo've with the times,change our thoughts on our original understanding of things as the situation changes,and fully use the main channel of classroom teaching and new media as well as new technology to make the work effective.He emphasized that we should grasp the leading power of ideological and political education in colleges and universities.As a new media model,We Media is popular among young college students with its unique advantages.In such an era,strengthening the discourse power of ideological and political education in colleges and universities is a new requirement for colleges and universities to improve the actual effect of ideological and political education.Based on improving the actual effect of ideological and political education as well as the relevant knowledge of Marxist theory,and aiming at the impact of We Media,this paper explores effective approaches to enhance the discourse power of ideological and political education in colleges and universities.First,it arranges and analyzes the relevant concepts,characteristics and basic principles of Marxism,thus providing a theoretical basis for how to strengthen such discourse power.Second,it analyses the opportunities and challenges brought by We Media to such discourse power with the primary cause expounded,which provides a realistic basis for how to strengthen such discourse power.Finally,it explores the four-dimensional criteria and four principles of such discourse power,and proposes effective countermeasures to improve the discourse power.Since the arrival of We Media,what people think has also changed.The research on the discourse power of ideological and political education in colleges and universities in such an era is a new research subject.Fully using the advantages of We Media to promote the building of such discourse power is a subject which conforms to and keeps abreast of the times.