| In modern society,doing gyms has become a fashion of life,fitness club will inevitably become the optimal place for social groups who pursuit high-quality fitness activities.Most commercial fitness clubs have good sports atmosphere,high-quality gym facilities,professional coaches.Besides,different fitness activities and instructions are tailored in these clubs to suit members who have different fitness purposes.Service concepts of clubs are greatly delivered to consumers through fitness instructors,for they can contact with customers directly.Fitness instructors of commercial fitness clubs play an important role in the composition of human resources.Fitness instructors who can entirely affect fitness clubs are not to be taken lightly.Therefore,fitness instructors are supposed to have high comprehensive abilities in order to stand out in the keen competition of markets.This could mean that the guidance efficiency,service quality and communication capacity of fitness instructors has become the core competence of commercial fitness clubs.The thesis aims to construct the competency model of fitness instructors in commercial fitness Clubs,so as to provide references for the management and training of talents in commercial fitness clubs.Based on theoretical studies and practical background,"Competency" has been taken as the core concept in the thesis.Furthermore,we analyzed the EFA(Exploratory Factor Analysis)of commercial clubs' fitness instructors who are respondents by using interviews and questionnaires.Competency Model of commercial clubs' fitness instructors has been constructed by using mathematical statistics.Conclusions are drawn from The CFA(confirmatory factor analysis)and the PAA(Practical application analysis)of Competency Model finally in the thesis as follows:Firstly,fitness instructors are served as a connecting link in the operation process of commercial fitness clubs.Fitness instructors,as a interaction center,play a vital role in commercial fitness clubs.The requirements of fitness instructors will be raised,as fitness industry is getting more scientific and professional.Secondly,competency elements of fitness instructors in commercial clubs are classified into four categories:“Knowledge Capacity "," Professional Capacity "," Communication Capacity " and" Self-cognitive Capacity”.And there is a certain correlation between these characteristics which embodies the competency of fitness instructors.Thirdly,the content structure model about influencing factors of fitness instructors in commercial clubs has been instructed which covers 4 dimensions and 15 content elements.Fourthly,in terms of gender,there is no significant difference in the competency of fitness instructors in commercial clubs.Whereas,there are some differences in their professional levels and educational backgrounds.As suggested in the thesis,for fitness instructors,skills in all aspects should be improved step by step in order to ensure a sustainable development for commercial fitness clubs.Also,fitness instructors should perfect their knowledge frames,value themselves and be self-investigating based on their own points.Moreover,they are supposed to strengthen the learning of all aspects to improve their comprehensive qualities. |
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