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Problems And Countermeasures In The Construction Of Network Marketing Specialty In Shijiazhuang Secondary Vocational Schools

Posted on:2018-03-01Degree:MasterType:Thesis
Country:ChinaCandidate:Z B QiFull Text:PDF
GTID:2347330542471072Subject:Vocational Education
Abstract/Summary:PDF Full Text Request
The Internet has been in China for 20 years now.From the Internet into people’s lives,and now the network marketing as a normal business platform,recognized by businesses and consumers.The rapid development of the Internet,the competition between enterprises and the change of the value of the consumer,is to promote the rapid development of network marketing.Secondary vocational schools to cultivate social needs of personnel as the goal,with the rapid development of the network marketing era,secondary vocational schools to open network marketing is an opportunity,but also a challenge.At present,there is a paradox in the society.Is the network marketing companies in the recruitment of personnel,facing difficult recruitment,recruitment of suitable personnel,is even more difficult.For graduates in the job on the road is like a fly without head,around the wall,it is difficult to find a suitable enterprise,facing the "no day on,xiabuzhedi" embarrassment.This embarrassing phenomenon is now in the process of developing network marketing professional occupation school,be good to carry out the construction of network marketing professional,whether the curriculum,or teachers,or network marketing training,or lack of cooperation,are very.Therefore,this study is mainly aimed at some problems in the course of the construction of network marketing in Shijiazhuang vocational and technical secondary school.This research is mainly aimed at some problems and some views in the process of the construction of network marketing major in Shijiazhuang vocational and technical secondary school.This research is mainly aimed at some problems and some views in the process of the construction of network marketing major in Shijiazhuang vocational and technical secondary school.As Shijiazhuang first opened the network marketing network marketing professional school teacher,professional development to today,has experienced the bumps in the stage,this research is mainly based on their school opened some problems of network marketing professional,investigation and analyze of Shijiazhuang typical network marketing professional in vocational schools,this study is mainly a process the school around the construction of network marketing professional,carry out,from large to small aspects mainly include: network marketing specialization,offer professional courses,what kind of teacher team construction,network marketing network marketing how to carry out the construction of professional training,assessment evaluation of five aspects of analysis,network marketing professional in secondary vocational schools the construction of Shijiazhuang City,opened at the same time,there is a network marketing professional in vocational schools were investigated Analysis on the focus of the 5 secondary vocational schools as the research object with the statistical analysis of survey results,we draw the following conclusions: first,the common problem facing all the vocational school is the specialized direction of positioning;second,the network of vocational school marketing professional curriculum construction is lack of practical operation type,or partial theory dry type;third,secondary vocational school,network marketing is not professional background,is halfway switch,the lack of actual combat skills;fourth,vocational schools lack of actual project teaching,classroom teaching and the demand of enterprises;fifth,most of the vocational schools of professional evaluation mechanism is not perfect,and even some schools have no evaluation mechanism.Therefore,the author of the study,around the five part of the secondary vocational school in Shijiazhuang,the development of network marketing professional research,hoping to be helpful to the construction of network marketing professionals.
Keywords/Search Tags:specialty construction, network marketing, secondary vocational schools
PDF Full Text Request
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