Research On Moral Education Practice Of Tour Guide Major In Secondary Vocational Schools

In twenty-first Century,China's tourism industry flourished and the proportion of national economy increased continuously.In 2015,the total number of domestic tourism in China exceeded 4 billion people,and the total tourism income exceeded 4 trillion yuan.In 2014,China became the largest outbound tourist market in the world.According to the calculation of the World Tourism Council(WTTC),the comprehensive contribution of China's tourism industry to China's gross domestic product(GDP)is 10.1%,which has exceeded the education,banking and automobile industries.According to the national tourism data center,the number of Chinese tourism employment accounts for 10.2% of the total number of people.Secondary vocational tour guide graduates are the main force of tourism service,and tour guides are one of the main jobs of secondary vocational school students.A tour guide is a representative of a region and a country.He is known as a "civil ambassador".However,in recent years,"tour guides and slaughtering people" and "tour guides have no professional conduct violations" have happened.In this respect,there are objective reasons for the lack of legal system and the imperfect social mechanism,and the subjective factors to be improved for the individual quality of the tourism practitioners.Therefore,the reform of moral education practice in the professional guide of the secondary vocational education is necessary.Therefore,this paper aims at the actual situation of moral education in the professional courses of the guide students in secondary vocational schools,taking the students of the tour guide service and management in Shijiazhuang tourism school as an example,and based on the research results at home and abroad,through many years' work experience of the class teacher and the questionnaire survey of the travel agencies and students,and the use of the literature.The methods of data,questionnaire and case study are used to study the practice of moral education,and seek the methods of moral practice in professional courses,which can provide reference for the education and training of the students in the vocational school.