The Research On The Market Operation Of Grain Logistics Company B

Under the action of increase of global trade, grain logistics gradually to bulk grain logistics mode and promoters, the customer on grain port service also put forward higher requirements for update. In order to possession more market share and obtain the client's favor, the grain port have berth ability, storage capacity and supporting facilities in the fierce competition. This thesis research purpose is on the analysis of Company B grain source marketing work on the basis of current grain source marketing work deep empirical research. Deep analysis of Company B grain supply port marketing present situation, unifies the related theory, points out the existing problem and reason analysis, and makes the corresponding marketing strategy.Times New Roman. Survival and development are the eternal theme in the business operation. In the recent years, all of the ports began to develop the grain logistics facilities in the northeast of China, meanwhile their grain handling capacities have been promoted steadily. Company B is also under the heavy pressure of survival and development as the biggest professional grain port with the overall complete facilities in the Asia recently. The grain logistics companies would obtain the competitive advantage by offering the grain transportation service under low-cost, small wastage, high efficiency and even more through service with value added, unexpected customer value following the increasing diversification of the needs on the grain logistics from the consumers. Now, company B is facing the serious challenge in the market operation, such as the gliding of the market shares, the loss of the Strategic customer, the decline of the customer satisfaction, etc., which is the urgent problem to be solved instantly.Under this competitive landscape will face many of the external opportunities and threats. In-depth analysis and study in northeast food trade present situation and future development trend, combined with the advantages and disadvantages of Company B, formed a kind of both can make full use of internal advantage to seize the opportunity and can effectively overcome their own disadvantages to avoid risk of food supply. Port for improve the comprehensive competition ability, saving and optimization of social resources, reduce the circulation cost, stabilizing the situation of the guarantee food security and social development in our country, has a high practical significance.Based on the market operation system of Company B as the research object, according to the infrastructure, the location characters, the operation pattern, the current grain logistics market structure of the ports in Northeast has been analyzed and the count ermeasures of Company B in the new market structure have been investigated in this paper. The relevant exiting theories have been used in this paper as The Marketing Theory of 4Cs, Industrial Cluster Theory, Supply Chain Theory, Porter's Theory of Competitive Advantage, etc. Firstly, the background and situation of the grain ports logistics market in our country have been introduced; secondly, the development state and current dilemma of the market operation and management in Company B have been exposed; the exiting problems have been analyzed basing on the theory and realty then; and the solution and the optimization plan have been proposed in the end.