Research On The Status Quo And Trend Of Ski Equipment Market In China

the 2022 Winter Olympic distance's successful bid to make Chinese skiing sports and skiing tourism market prospects expand,skiing in China more and more people and attention.Currently,domestic climate environment suitable of provinces area are in national of vigorously support Xia phase sequence of established has ski field,in snow field carried out run of while,ski mechanical equipment is essential of,and with social of progress and economic of constantly growth,ski mechanical equipment market quickly development up,in abroad mechanical equipment more advanced,domestic large snow field Basic are is imports abroad products,domestic brand mechanical development yet highlight,market sales relative behind.Study of ski industry experts at home and abroad there are many little research in ski equipment market,few documentary of the related machinery and equipment market,therefore,based on the "study on the status quo and trend of Chinese skiing equipment market" as its theme,have some research value and feasibility.Through literature,field research method,video observation,interview and mathematical statistics on China's investigation and the ski equipment market,identify problems,domestic machinery and equipment market development of the cause of the problem and propose the solution and reasonable proposal.Through on research data of research analysis,obtained following conclusion:(1)2016 National ski field input operation of overhead type ropeway amounted to 226 article,respectively distribution Yu 122 home ski field;National ski field input using of drag led type ropeway amounted to 367 article;National ski field input operation of domestic fixed hold Suo Qi type overhead tramway ropeway total 124 article,ropeway length total 116938 meters,average each article ropeway length 943.04 meters;Since 1999 up China first article magic blanket type ropeway input operation began,to 2016 China input operation of magic blanket total for 654 article,cumulative total length about for 102062 meters,average each article length about for 156 meters;currently,China has about 50% above of ski field no equipped with pressure snowmobile,main by rental pressure snow machine;domestic ski field is operation of all pressure snowmobile number about for 350 Taiwan;which 90% for imports pressure snow machine,remaining of for domestic manufacturing of pressure snow machine;2015,Domestic number of new snow machines for 61;snow press production research and development each year in a rising trend.Snowmobiling in the domestic market mainly dominated by imported brands,according to the survey,skiing snowmobiling population of around 1000,and homemade snowmobile market share is less than 3%,and so on.(2)ski equipment market has many problems in China: including technology development and innovation ability;miscellaneous products,security services are not in place in the late;prices for imported machinery and equipment is not transparent,no standard pricing is not standard machinery equipment is of poor quality mechanical equipment market identity,shallow machinery equipment marketing behind it.Ski equipment market analysis of the cause of the problem is as follows: ski equipment-related researchers with ski equipment use and maintenance professionals lack producers of machinery and equipment investment of resources;scientific and technological defects;propaganda lack formal unification of product is not of high quality imports of foreign products manufacturers,price positioning is not standard.(3)the development of ski equipment market disadvantages include: imported machinery and equipment spending is too high;ski equipment market in China started late,weak foundation;ski tourism and skiing equipment facilities not in proportion of the population;original equipment links the lack of technical innovation,technical personnel are missing.(4)development of our ski equipment market benefits include: establishment of ski area environmental climate,ski,the more need of machinery and equipment more for 2022 Winter Olympics successfully held to provide more,better and more professional services;" Games + tourist " combine to attract development of ski equipment market;to train more outstanding and professional machinery and equipment technology talents in China,developing the ski industry market.(5)China ski mechanical equipment market development of challenge including: purchase Hou integrated guarantees service level lack;ski mechanical equipment relies on imports,makes cost significantly improve;ski field gradually increased,increased has ski mechanical equipment market,and marketing business,and marketing business,and manufacturers,and sellers,industry within of significantly competition;domestic ski field hardware equipment and developed compared exists must of gap and security hidden.(6)China ski mechanical equipment market development of opportunities including: enhanced China ski industry of integrated power,improve ski tourism local people of living;domestic ski field number increasingly more,improve ski mechanical equipment suppliers of development space;in 2022 Winter Olympics held zhiqian vigorously development China since create ski mechanical equipment brand;in Winter Olympics held during and zhihou and abroad ski mechanical equipment technology talent for Exchange,and cooperation total win.Through on research and system of analysis,on China ski mechanical market exists of problem proposed following development countermeasures and recommends including: strengthening ski mechanical equipment professional talent of training mechanism;improve science reasonable of design technology;enhanced funds input;enhanced mechanical equipment market consciousness of while,increased formal products of publicity efforts;develop advantage,boycott disadvantage,caught opportunities,meet challenge;domestic carried out of ski field in the on ski mechanical equipment for large of introduced and funds input;ski mechanical equipment of value assessment standard;Snow information sharing mechanism in the equipment market;on ski equipment,accessories,services to monitor the whole process,implement sales Asana;for ski equipment designed to introduce professional talents;form a good business model,for ski equipment market development to create an open space for future.