Research Of Development Strategy Of Tianjin Urban Construction Management&Vocation Technology College

Tianjin urban construction management&vocation technology college takes theresponsibility of cultivating high-quality workers and skilled talents for the countryand regional economic development as a part of Tianjin higher vocational education.However, compared with the first-class higher vocational colleges of Tianjin, there isa certain disparity in the teachers level, training condition, social popularity, andmany other aspect of the college. So, in order to improve talent training quality andmanagerial level of college, and provide better service to the regional economicdevelopment, it is necessary to do research on the development strategy of Tianjinurban construction management&vocation technology college.First this paper analyzes the external environment of the college, specificallyincluding macro environment, present situation and prospect of higher vocationaleducation development, higher vocational talents demand conditions and the maincompetitors. Secondly the internal environment is analysed, specifically including thecollege profiles and the current situation of the development of college. Through theanalysis of the internal and external environment, the advantages and disadvantages ofrunning a school and the existing opportunities and threats are clear. According to theresults of the analysis of the environment, the college should choose WO strategy andST strategy of combination, namely: seizing the external advantageous developmenttime, strengthen the construction of the inner college, try to overcome the ownweaknesses, specifically is improving teachers’ team level, increasing moreexperimental practice base construction, deepening teaching reform, and relying oncollege favorable industry background, outstanding related comparative advantage,forming its own characteristics of a school, through improving the quality of theeducation of the students, promoting employment and attracting more students, andcomprehensively raising the overall social popularity and industry influence. Finally,this paper puts forward the countermeasures of college strategy implementation toensure achievement of the development strategic objectives.