Research On Cultural Conflict And Management Strategy Of The Sino-Canada Joint Venture,SPW

Although joint ventures develop fast around the world along with economic globalization,it is not difficult to find out that JVs still fail at a high failure rate from perspective of international JV development history.At present,Sino foreign JVs in China are also facing this problem.Relevant data reveals that,from the beginning of allowing to establish JV in China to 2014,70% JVs have problem to coordinate properly and 15% terminate partnership ahead of schedule.The existence of this widespread problem has aroused great concern of the academic circles on the management methods of Sino foreign JVs.After extensive analysis and research on factors affecting JV performance,such as external environmental,choice of partner and JV itself,domestic experts and scholars find out that JV cultural conflict is one of the important factors affecting company performance and management.Therefore it is important and it has practical and theoretical significance to study on cultural conflict and management of Sino foreign JVs.SPW is a Sino-Canadian JV company,majoring in producing and selling PW aircraft gas turbine engines,industrial gas turbine,aircraft auxiliary power unit.As a joint venture,SPW has a variety of cultural conflict between the Chinese party and Canadian party,who come from different culture background,and have different values,attitudes and behaviors.This paper researched on cultural conflict between China and Canada as well as management countermeasure based on SPW case.Chapter one mainly introduced the research background,purpose,significance and status quo in China and abroad.Chapter two was focused on overview of cultural conflict related theories.Chapter three analyzed the problems and root causes of current SPW situation the present of SPW,Then cultural conflict management strategies were put forward in chapter four basing on the above mentioned problems.The conclusion and prospect in the last part summarized the research and pointed out the shortcomings of the study and some future research points.This paper put forward a set of useful management methods through the research on cultural conflict and management strategies of SPW,in hope of helping company development in long-term,as well as providing useful experience for enterprises which needs to study on cultural conflict and management countermeasure between China and Canada.